Samyang America, Inc. · 2 months ago
Sr. Director, Integrated Marketing Experience (Buldak)
United States
Full-time
Remote
Director/Executive
$160K/yr - $190K/yr
10+ years expSamyang America is the #1 Gen Z brand, shaping the future of food culture with innovative flavors and unforgettable brand experiences. As Senior Director, Integrated Marketing Experience, you will lead the vision and execution of Buldak’s marketing ecosystem across various channels to drive brand love and business growth.
Food & Beverages
Responsibilities
Lead the development and execution of integrated marketing campaigns across digital, social, influencer, experiential, retail, and traditional channels
Drive brand storytelling and cultural relevance by leveraging consumer insights, market trends, and data analytics
Manage internal cross-functional teams and external agency partners to deliver cohesive, high-impact campaigns
Oversee IMX budgets, campaign performance metrics, and ROI tracking
Mentor and develop a high-performing IMX team, fostering creativity, accountability, and operational excellence
Ensure all marketing activities support category expansion and business growth goals
Qualification
Required
10+ years in integrated marketing, brand communications, or consumer marketing, preferably in food & beverage, beauty and entertainment
Proven ability to lead multi-channel campaigns that combine digital-first, social, experiential, influencer
Experience managing agency partners and cross-functional internal teams
Strong project management skills and ability to oversee complex campaigns from strategy to execution
Data-driven mindset with experience leveraging consumer insights and analytics to inform strategy
Exceptional communication, presentation, and leadership skills
Comfortable in fast-paced, trend-driven environments, balancing creativity with operational discipline
Preferred
Experience building Gen Z–focused brands with digital-first storytelling and cultural trend fluency
Strong e-commerce and omni-channel experience, including DTC and retail media
Strong Partnerships and PR experience
Benefits
Annual incentive bonus
Medical/dental/vision insurance
Life insurance
PTO/FTO
401(k) plan with company match
Company
Samyang America, Inc.
SAMYANG AMERICA, INC.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Youngsik Shin
Chief Executive Officer
Company data provided by crunchbase