33 USA Inc. ยท 2 months ago
Event Division Lead
33 USA Inc. is a company that specializes in high-impact entertainment events for global clients. The Event Division Leader will oversee the planning and execution of these events, managing a team and collaborating with various departments to ensure successful outcomes.
Responsibilities
Define division goals, service standards, and resource allocation in alignment with company strategy
Manage P&L, annual budgets, and project financial performance
Establish department workflows, documentation templates, and best practice guidelines
Oversee staffing plans and vendor rosters to ensure scalability for peak event seasons
Provide direction and performance reviews for producers and coordinators
Translate client objectives into strategic event plans that maximize fan engagement and brand impact
Lead creative concept development for panels, booths, premieres, and launch events
Supervise proposal creation, budget estimation, and timeline planning
Align event strategy with PR and digital campaigns to ensure cross-channel integration
Direct run-of-show, stage direction, and technical coordination (A/V, lighting, FX)
Oversee rehearsals, talent coordination (voice actors, creators, influencers, MCs), and on-site operations
Manage interpreter assignments and press access with the PR Div
Partner with the Social Media Marketing Div for real-time coverage and fan interaction
Ensure brand consistency, safety, and schedule precision throughout live execution
Lead creative concepting, spatial and traffic flow design, and fabrication oversight
Supervise booth construction, installation, and teardown with fabricators and logistics vendors
Integrate interactive elements (photo ops, AR stations, giveaway booths, demo areas) to enhance fan engagement
Collaborate with the Creative Div on visual design and motion assets
Coordinate on-site PR and social activation with the PR Div and Social Media Marketing Div
Manage safety protocols, staff briefings, and daily on-site operations
Plan and execute screenings, premieres, and collaboration activations
Manage venue selection, permits, guest logistics, red-carpet setup, and press coverage
Ensure cohesive storytelling through event theme, staging, and visual identity
Recruit, train, and mentor event team members and freelancers
Develop vendor networks (domestic and international) and negotiate contracts and costs
Monitor vendor performance and evaluate quality, budget efficiency, and timeline adherence
Lead weekly project status meetings and cross-functional syncs with internal divisions
Partner with PR Div for press relations and earned media integration
Coordinate with Social Media Marketing Div on content plans and live coverage
Work with Creative Div on design direction and asset production
Support Business Development Div in pitching, budgeting, and scope definition
Maintain transparent and proactive communication with clients throughout each project phase
Deliver comprehensive event recap reports including attendance, media reach, social metrics, and ROI
Lead internal post-mortem sessions to identify learnings and improve future processes
Manage archive of creative assets, event photos/videos, and operational documentation
Track industry trends and emerging technologies to enhance future event experiences
Qualification
Required
Experience in planning, producing, and managing panels and booths at convention events
Strong knowledge of U.S. event logistics, vendor management, permits, and safety regulations
Demonstrated experience leading cross-functional teams and on-site execution
Solid financial acumen in budget creation, cost control, and profitability tracking
Exceptional organization and communication skills with a client-service mindset
Business-level English fluency (required); Japanese proficiency preferred
Able to travel domestically and internationally as projects require
Preferred
Someone who is eager to build and expand a new division within a growing international agency
A strong passion for anime, games, film, and pop culture
The ability to stay calm under high pressure and lead a team effectively
A combination of leadership and flexible problem-solving skills
Strong communication skills to work smoothly across US, Japanese, and international teams
High creative thinking ability to conceptualize attention-grabbing events
Experience in stage production, spatial design, or video production is a plus
Benefits
Health Care Plan (Medical, Dental & Vision)
Paid Time Off (Vacation, Sick & Public Holidays)
Hybrid Work Model
Company
33 USA Inc.
We are a brand marketing agency that unites creators's passion with audience expectations, pioneering new possibilities in entertainment.
Funding
Current Stage
Early StageCompany data provided by crunchbase