Transparent Energy · 2 months ago
EXECUTIVE VP OF SALES & MARKETING
Fairfield, NJ
Full-time
Onsite
Director/Executive
10+ years expTransparent Energy is one of the fastest-growing energy auction platforms in the U.S., and they are seeking a visionary Executive VP of Sales & Marketing to join their executive leadership team. This role will be instrumental in shaping company direction, elevating market presence, and contributing to the company's aggressive growth trajectory.
EnergyManagement ConsultingOil and Gas
Responsibilities
Serve as a key member of the executive team, contributing to overall company strategy and growth planning
Develop and execute comprehensive marketing strategies that drive brand awareness, lead generation, and market share expansion
Collaborate with executive leadership to set and achieve company growth targets
Lead creative vision and brand development across all marketing channels
Oversee development of compelling marketing campaigns, advertisements, and creative assets
Create innovative content strategies that effectively communicate our unique value proposition
Manage brand positioning and messaging to differentiate Transparent Energy in the marketplace
Build, lead, and mentor a high-performing marketing team
Oversee and manage our comprehensive marketing vendor ecosystem, including design agencies, PR firms, SEM/SEO specialists, and digital marketing partners
Develop and execute cutting-edge digital marketing strategies across all channels including social media, content marketing, email campaigns, and paid advertising
Lead implementation of AI-powered marketing strategies, automation tools, and emerging marketing technologies
Implement data-driven methodologies to measure and optimize marketing performance across all channels and vendors
Collaborate with sales teams to develop effective sales enablement campaigns and materials
Partner with product and operations teams to ensure market alignment
Represent the company at industry events and in thought leadership opportunities
Develop strategic partnerships to expand market reach and brand visibility
Drive public relations and communications strategies
Qualification
Required
10+ years of progressive marketing experience, with at least 5 years in senior leadership roles
Proven track record of building and scaling marketing functions in B2B technology or energy sectors
Experience developing comprehensive brand strategies and go-to-market approaches
Strong background in digital marketing, content strategy, and campaign management
Experience marketing to C-level executives in large commercial, industrial, or government organizations
Bachelor's degree required; MBA or relevant advanced degree strongly preferred
Preferred
Understanding of energy markets, procurement processes, or regulated industries
Experience with marketing automation platforms, CRM systems, and analytics tools
Track record of contributing to revenue growth through marketing-driven initiatives
Experience in fast-growing technology or SaaS companies
Company
Transparent Energy
Transparent Energy is a specialized energy procurement advisory firm.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Jim Heffron
Vice President, Product and Partnerships
Nancy Gardner
VP, Channel Partners & Associations
Recent News
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