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Carta · 19 hours ago

Senior Product Marketing Manager, Venture Capital

NYC Metro Area

Full-time

Hybrid

Senior Level

$147K/yr - $173K/yr

5+ years exp

Carta is a company that connects founders, investors, and limited partners through innovative software tailored for the venture capital and private equity sectors. As a Senior Product Marketing Manager focused on the Venture Capital segment, you will be responsible for product marketing strategies, analytics for launch performance, and collaboration with various teams to enhance product offerings and market presence.

Asset ManagementFinanceFinancial ServicesFinTechImpact InvestingSaaSSoftware

Comp. & Benefits

Responsibilities

Bring deep investment in the VC fund CFO persona and the buying group therein (finance, accounting) to your work on how we launch and sustain products in market

Deploy impactful PMM planning and prioritization in conjunction with the wider marketing team for campaigns. Evaluate and decide what product marketing investments are needed for success, in both deliverables and resourcing

Inform pricing strategy and decision-making through market research and GTM analysis in conjunction with the GTM Strategy team

Develop and curate performant marketing assets including but not limited to product collateral, multimedia/creative assets, market-facing presentations, campaign assets, sales-supporting pieces, and channel marketing materials

Work closely with our Creative and Program Management teams to deliver marketing assets aligned to product goals

Enable strong creative execution through high-quality briefs

Operate cross-functionally with partners and stakeholders in Product/PMM, Creative/Brand, Demand Generation, Integrated Marketing (including Events), Customer Marketing, Business Development, Enablement, and Sales

Create marketing strategies for existing products/product features informed by customer research, in conjunction with PMM peers and Customer Marketing

Act as a key owner in analytics for launch performance, for reporting and informing decision-making on GTM strategy

Partner with Integrated Marketing to reflect product objectives in quarterly and lifecycle campaigns

Collaborate with the performance marketing team on paid activations to support GTM objectives

Work closely with Growth Marketing on upsell/cross-sell motions for new revenue with adjacent, value-add products to our PLG offerings

Collaborate with product managers, product marketers, designers, and other teams to influence product development and ensure that customer feedback is integrated into product improvements

Be present in the market via owned and external events

Present at company-led customer events, internal events such as kickoffs, and industry conferences/panels

Qualification

Product marketing experienceGTM strategySaaS fintech experienceMarket researchCreative problem solvingCommunicationCollaboration skills

Required

5+ years of hands-on product marketing/GTM experience

Preferably, SaaS fintech experience and/or product marketing experience at companies that serve VC or similar investor types

Motivation to work collaboratively in a fast-paced, ever-changing environment

Creative problem solving skills

Ability to diagnose problems, isolate them into their component parts, and drive towards creative solutions

Excellent communication skills, with the ability to distill complex thoughts and strategies into actionable value propositions for prospects and customers