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Guardian Life · 19 hours ago

Field Marketing Manager

New York, NY

Full-time

Hybrid

Senior Level

$103K/yr - $170K/yr

5+ years exp

Guardian Life is seeking an experienced and results-focused Field Marketing Manager to join their Group Employee Benefits business. The role involves developing and executing omnichannel marketing strategies to generate demand for their group benefits services, collaborating closely with sales and product marketing teams.

DentalFinancial ServicesHardwareInsuranceLife Insurance

No H1B

Responsibilities

Develop and implement results-oriented marketing plans executed across a variety of marketing channels, including digital, account-based marketing, and events, to generate demand for seamless and effortless, high-quality group benefits solutions

Establish KPIs and goals for campaign programs and communicate the results to key business stakeholders. Ensure successful ROI-focused planning, implementation, and execution of marketing plans across the full range of marketing channels (web, email, paid media, webinar)

Think strategically to develop and execute omnichannel marketing campaigns that achieve the business’s short and long-term goals, and generate buy-in and support for marketing programs from the sales team

Ensure fast, clear communication of all relevant marketing activities and tools to relevant stakeholders, and collect regular feedback

Work with sales leadership to develop campaign goals, collect feedback and report out campaign results as needed, and meet with sales teams participating in your campaigns biweekly to share leads and address any campaign learnings

Identify, develop, implement, and improve sales enablement tools, programs, and training to increase sales rep productivity and business results

Inform and train internal teams, sales reps, and customer-facing staff on marketing programs and sales enablement tools

Understand the customer journey from end-to-end. Bring original thinking in innovating new ways to reach, engage and convert target customers

Measure and report performance for marketing campaigns and assess against goals (ROI and KPIs)

Be a strong storyteller…. Create new ideas/approaches to effectively enhance the communication of key messages in sales presentations

Qualification

B2B2C MarketingSales EnablementAccount-Based MarketingMarketing AutomationWeb AnalyticsCustomer SegmentationCollaborationCommunication SkillsStrategic ThinkingPresentation SkillsProject Management

Required

Bachelor's degree

Minimum of 5 years of B2B/B2B2C or complex multi-step sales field/regional marketing campaign management and sales enablement experience

Strong track record of developing and executing B2B2C multi-channel field marketing programs with tangible results. Experience with customer segmentation

Virtual presentation skills that include creating engagement with sales teams or other stakeholders and sharing technical content at audience-appropriate levels

Proven collaboration and direct partnership with sales teams at the rep and management level

Hands-on experience and proficiency with marketing automation platforms, prospecting databases, and knowledge of web analytics tools, social media management and social selling platforms

Demonstrated willingness to ‘roll up your sleeves' to get things done

Experience with maximizing usage of sales collateral management platforms (ex. Seismic, etc.)

MS Office (Excel, Word, PPT)

Preferred

MBA preferred

Prior experience in product / broker segment marketing or sales enablement marketing within the insurance industry or financial services a strong plus

Account-based marketing (ABM) experience with proven results against goals a plus

Experience with ABM platforms like Demand Base a plus