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Eaton · 8 hours ago

Retail Marketing and Events Manager

Pinehurst, NC

Full-time

Onsite

Mid Level

$83K/yr - $122K/yr

3+ years exp

Eaton is a global leader that powers businesses worldwide, and they are seeking a dynamic and strategic Retail Marketing and Events Manager to lead retail marketing, event activation, and brand consistency efforts. This role will be instrumental in driving consumer engagement through key accounts and corporate events, ensuring alignment with brand objectives and delivering high-impact experiences.

Electric Vehicle

No H1B

Responsibilities

Develop and execute retail marketing strategies that drive consumer engagement and sales at key accounts including Dick’s Sporting Goods, Golf Galaxy, and PGA Tour Superstore

Focus on top-performing green grass retail locations to elevate Golf Pride’s presence and drive premium consumer experiences

Collaborate with sales and account teams to create customized marketing programs aligned with each retailer’s goals and Golf Pride’s brand standards

Manage in-store merchandising, POP displays, and promotional campaigns to ensure consistent brand representation

Monitor and analyze retail performance metrics to optimize marketing efforts and ROI

Support and manage retail systems that deliver marketing tools, assets, and brand materials to key accounts and green grass stores, ensuring easy access and consistent execution across locations

Lead the planning and execution of Golf Pride brand activations at golf events, tournaments, and experiential marketing opportunities

Manage corporate Golf Pride events, ensuring alignment with brand objectives and delivering high-impact experiences for internal and external audiences

Coordinate with external partners, vendors, and event organizers to ensure seamless brand presence and consumer engagement

Oversee logistics, staffing, and on-site execution to deliver high-quality brand experiences

Capture and report on event performance, consumer feedback, and brand impact

Ensure all marketing and activation efforts adhere to Golf Pride’s brand guidelines, tone, and visual identity

Serve as a brand steward, reviewing creative assets and messaging for consistency across channels and touchpoints

Train and support retail and event teams on brand standards and activation best practices

Work closely with internal teams including Brand Marketing, Product, Sales, and Creative to align activation strategies with broader brand initiatives

Collaborate effectively with external creative partners, agencies, and vendors to develop compelling marketing and activation concepts

Facilitate clear communication and alignment between internal stakeholders and external partners to ensure project success

Serve as the primary point of contact for account-specific marketing requests, ensuring timely and brand-aligned responses

Own and manage budgets for retail and event marketing initiatives, ensuring efficient use of resources and alignment with strategic priorities

Act as master project manager and traffic lead across all brand activation initiatives, ensuring timelines, deliverables, and dependencies are tracked and met

Maintain clear documentation and reporting for all projects, including status updates, KPIs, and post-activation analysis

Qualification

Retail marketing experienceEvent managementBudget managementMarketing strategy developmentCross-functional collaborationAnalytical skillsCommunication skillsTeam leadership