Samyang America, Inc. · 2 months ago
Senior Manager, Brand Partnerships
Los Angeles, CA
Full-time
Onsite
Mid, Senior Level
$100K/yr - $140K/yr
5+ years expSamyang America, Inc. is the parent company of Popow, an AI-powered creator platform that connects TikTokers with brands. The Senior Brand Partnerships Manager will be responsible for expanding the ecosystem of brand advertisers and agency partners, managing the full business development cycle, and ensuring client satisfaction to grow Popow's brand portfolio and revenue in the US market.
Food & Beverages
Responsibilities
Identify, prospect, and close new partnership opportunities with brands and agencies across industries
Develop tailored proposals and creative partnership concepts aligned with client marketing objectives
Build, manage, and expand a pipeline of brand advertisers and agency partners in the US market
Lead end-to-end sales cycles: prospecting, outreach, proposal, negotiation, and deal closure
Monitor live campaigns to ensure smooth delivery, resolve client issues, and coordinate with internal teams
Serve as the main point of contact for key brand partners, ensuring exceptional client service and satisfaction
Build and nurture long-term client relationships and drive repeat business and growth
Collaborate with marketing and creator teams to design and deliver compelling viral campaign proposals and ensure flawless execution of campaigns
Develop scalable partnership models based on performance-driven KPIs (CPS/CPA)
Track and report sales and revenue performance against quarterly targets
Translate brand goals into measurable partnership programs – including digital, creator/influencer, and experiential activations
Build long-term client relationships to drive renewals and upsell opportunities
Represent Popow at key industry events, brand meetings, and partnership forums
Stay informed about emerging trends in brand marketing, influencer strategies, and social media platforms
Identify new revenue streams and partnership models to keep the company ahead of the curve
Qualification
Required
5–8+ years of B2B sales or business development experience, preferably in digital media, influencer marketing, or ad tech. At least 3 years of directly relevant experience in the creator economy is required
Proven success in closing mid-to-large brand or agency deals (USD 100K+)
Strong understanding of digital advertising models (CPC, CPM, CPS, CPA)
Excellent communication, negotiation, and relationship-building skills
Data-driven mindset with experience using CRM tools such as HubSpot or Salesforce
Deep understanding of the digital and social media landscape, including influencer marketing best practices
Strong analytical and strategic thinking skills, comfortable interpreting data and campaign results
Ability to collaborate cross-functionally in a fast-paced, global startup environment
Preferred
Existing network of band and agency contacts
Experience launching US-market creator or brand-partnership programs
Familiarity with TikTok or short-form video content ecosystems
Network of existing brand/agency relationships
Experience managing remote cross-functional project teams
Benefits
Full healthcare provided
Mobile/Cell phone allowance support
Annual incentive bonus
Medical/dental/vision insurance
Life insurance
PTO/FTO
401(k) plan with company match
Company
Samyang America, Inc.
SAMYANG AMERICA, INC.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Youngsik Shin
Chief Executive Officer
Company data provided by crunchbase