Samyang America, Inc. · 1 month ago
Creator Partnership Manager
Los Angeles, CA
Full-time
Onsite
Mid, Senior Level
$90K/yr - $120K/yr
3+ years expSamyang America, Inc. operates Popow, an AI-powered creator platform that connects micro and nano TikTokers with brands. The Creator Partnership Manager will lead the strategy for creator growth and partnerships, managing relationships with creators and collaborating with agencies to enhance Popow's creator ecosystem.
Food & Beverages
Responsibilities
Identify, source, recruit, and onboard creators (outbound + inbound) and influencers aligned with the company’s brand, audience, and strategic goals
Manage day-to-day relationships with creators, ensuring clear communication, support, and long-term retention
Service as a main point of contact for creator inquiries, partnership needs, and collaboration opportunities
Negotiate partnership terms, rates, and deliverables with creators
Coach creators on content playbooks, creative best practices, and platform features
Run creator enablement programs (workshops, group calls, seminars) and 1:1 support
Collaborate with Growth/Marketing/Product Team to design and execute partnership campaigns and incentives
Monitor creator performance and provide insights to enhance creator success on the platform
Coordinate influencer and creator campaigns end-to-end from outreach and briefing to execution and post-campaign analysis
Track key performance metrics and provide insights and recommendations for improvement
Ensure content deliverables meet brand standards and partnership objectives
Develop strategic relationships with influencer and creator agencies to drive partnership opportunities that expand Popow’s creator community through joint campaigns that boost creator acquisition and engagement
Stay updated on trends in the creator economy, social media, and digital marketing landscapes
Research and evaluate new platforms, creator tools, and partnership models
Qualification
Required
3–5+ years of experience in creator partnerships, talent management, or influencer marketing (preferably within a media, social, or tech startup environment)
Proven ability to source, recruit, and manage creators across social platforms—especially TikTok
Strong relationship-building, communication, and negotiation skills
Experience using data and insights to optimize creator performance and engagement
A deep understanding of creator culture, trends, and platform dynamics
Experience collaborating with creator or influencer agencies to drive partnership opportunities, joint campaigns, and creator community growth
Preferred
Experience launching new products or platforms in the US market
Deep knowledge and interest in TikTok or short-form video platforms and trends
Familiarity with creator analytic tools and performance optimization strategies
Background in community building or managing ambassador/creator programs at scale
Network of creator or influencer agencies, with ability to identify and activate partnership opportunities
Benefits
Full healthcare provided
Mobile/Cell phone allowance support
Medical/dental/vision insurance
Life insurance
PTO/FTO
401(k) plan with company match
Company
Samyang America, Inc.
SAMYANG AMERICA, INC.
51-200 employees
H1B Sponsorship
Samyang America, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
Funding
Current Stage
Growth StageLeadership Team
Youngsik Shin
Chief Executive Officer
Company data provided by crunchbase