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GENEWIZ from Azenta Life Sciences · 2 months ago

Commercial Enablement/Inside Sales Manager, Sample Repository Services

US - Indianapolis, IN

Full-time

Onsite

Mid, Senior Level

$77K/yr - $92K/yr

5+ years exp

Azenta Inc. is a company focused on innovation and customer satisfaction in the life sciences sector. They are seeking a Commercial Enablement/Inside Sales Manager for Sample Repository Services to drive revenue growth by developing enablement strategies and managing inside sales efforts to expand their sales pipeline.

BiotechnologyGeneticsPharmaceutical

Diversity & Inclusion

Responsibilities

Collaborate with Global Market Development on the design and implementation of commercial enablement tools and resources that equip internal teams and channel partners to effectively position and sell our products

Facilitate the development of training materials and sessions that focus on product messaging that addresses key customer pain points

Manage lead tracking and processing of tradeshows, partner events, website engagement, third-party, and other lead-generating activities to ensure that 'no lead is left behind.'

Work together with Inside Sales to take appropriate action on inbound leads and strategize and implement outbound prospecting activities

Ensure optimization of these programs by taking a 'test and learn' approach and then quickly adjust the approach based upon outcomes

Develop reports that illuminate the current lead pipeline, analyze the results, and make recommendations for improvement and optimization to key stakeholders and leadership

Work closely with Marketing to discover and pursue the best new/expanded sources of lead generation

Work within the Global Inside Sales Team to generate and qualify new leads and opportunities for Azenta’s Sample Management Solutions Portfolio (Sample Repository Solutions specifically)

Follow up inquiries from tradeshows, webinars, marketing qualified leads to further qualify the customer to determine which solutions fits their needs before handoff to field sales

Engage customers via social media and email campaigns, light cold calling, and other lead generation activities to help grow

Manage the early sales cycle for opportunities in your territory

For those open territories and/or assigned territories, you will have accountability for the full sales cycle

Work cooperatively with Marketing to develop promotional campaigns and messaging to build brand awareness for Azenta’ s Sample Management Solutions

Build understanding and trusted relationships with prospective customers to identify the appropriate services and create great experiences

Coordinate closely with Management and track activities and opportunities

Build cooperative relationships with other groups within the organization to support business needs

When needed, support client tours and site events at our biorepositories

This role may eventually have the Inside Sales teams within the reporting structure

Qualification

Commercial enablement strategyLead generationSalesforceLife sciences knowledgeB2B marketing strategiesProject managementSales trainingDigital marketing techniquesCRM toolsInterpersonal skillsCommunication skills

Required

Bachelor's degree in Marketing, Business, Life Sciences, or a related field; advanced degree preferred

5+ years of experience in marketing, commercial enablement, or similar roles, preferably in the life sciences, healthcare, or biotech industry

Proven track record of developing and managing commercial enablement resources in a complex, highly regulated market

Strong understanding of B2B marketing strategies and a deep knowledge of life sciences market dynamics

Excellent project management skills with the ability to handle multiple priorities and meet deadlines

Strong interpersonal and communication skills to effectively build relationships and influence internal stakeholders and external partners

Experience using CRM and marketing automation tools (e.g., Salesforce, LinkedIn/Sales Navigator, HubSpot, YesWare, ZoomInfo and SalesQL) and familiarity with digital marketing techniques

Previous specialized sales training including demonstration/presentation skills

Company

GENEWIZ from Azenta Life Sciences

Glassdoor3.5

GENEWIZ from Azenta Life Sciences is a leading global genomics service provider serving researchers worldwide through a suite of solutions including synthesis, Sanger sequencing, whole plasmid sequencing, and next generation sequencing spanning genomics, transcriptomics, and proteomics.

Founded in 1999

Plainfield, New Jersey, USA

1001-5000 employees