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The Ritz-Carlton Yacht Collection · 16 hours ago

Digital Marketing Specialist, Lifecycle

Fort Lauderdale, FL

Full-time

Hybrid

Entry, Mid Level

2+ years exp

The Ritz-Carlton Yacht Collection is dedicated to redefining ultra-luxury hospitality at sea. The Digital Marketing Specialist, Lifecycle, will manage email marketing strategies to engage past and prospective guests, utilizing CRM and analytics to optimize communication and enhance the guest experience.

LeisureTourismTravel

Responsibilities

Assist in the day-to-day email marketing calendar and brief development for internal and external teams to maintain consistent, effective email marketing collateral

Develop and deploy email templates in Salesforce Marketing Cloud, employing industry best practices to ensure flawless execution

Monitor and optimize the existing booked guest email journey to promote booking retention and ensure future guests are well-informed and excited for their upcoming voyage

Create segmented email lists and set up A/B tests and other designed experiments

Monitor, measure, and report on the performance of all email campaigns (marketing and operational communications) through campaign monitoring and reporting

Support the company’s CRM database growth and development, including contacts, tasks, and marketing automation platform data integration

Conduct competitive analysis and monitor industry trends on a consistent basis

Work closely with internal departments to ensure the RCYC brand is communicated correctly and consistently across all digital marketing channels

Manage purchase order creation and follow-up to ensure timely processing and payment for vendors

Qualification

Email marketingSalesforce Marketing CloudDigital marketing experienceHTML/CSS codingGoogle AnalyticsCopywritingDetail-orientedTeam player

Required

BA or equivalent experience required

2+ years' experience in digital marketing, with a focus on email marketing

Proficient in email/template development; email coding experience (HTML, CSS, etc.) is a plus

Understanding of enterprise-level email marketing platforms, including marketing automation capabilities

Strategic thinker and outspoken advocate of guests' digital experience interests

Strong writing and grammar skills, proofreading abilities, and copywriting

Detail- and deadline-oriented

Team player, self-starter, able to function with little supervision, high-energy

Experience with Google Analytics

Preferred

Travel/hospitality industry experience preferred

Salesforce Marketing Cloud and Data Cloud experience preferred

Tableau experience is a plus

Company

The Ritz-Carlton Yacht Collection

Designed to combine the luxury lifestyle of The Ritz-Carlton® and the casual freedom of a yachting vacation, The Ritz-Carlton Yacht Collection offers voyages on three custom-built yachts: Evrima, Ilma and Luminara.

Founded in 2017

Miami, Florida, USA

51-200 employees