Wahl Clipper Corporation · 2 weeks ago
Performance Marketing Strategist (Retail Media)
Sterling, IL
Full-time
Onsite
Senior Level
$90K/yr - $110K/yr
6+ years expWahl Clipper Corporation empowers people to be their best and is seeking a Performance Marketing Strategist to lead their paid search strategy across various retail media platforms. The role involves developing SEM strategies, managing campaigns, and analyzing performance data to drive digital growth for their grooming products.
BeautyConsumer GoodsManufacturing
Hiring Manager
Tracy Reeder
Responsibilities
Developing and executing full-funnel SEM strategies across retail media platforms to boost product visibility and digital growth
Partnering with Sales, Digital Marketing, and Product teams to align SEM efforts with business goals
Identifying optimization opportunities to grow category leadership in clippers, trimmers, and pet grooming
Managing end-to-end campaign execution-keyword strategy, bidding, targeting, and creative optimization
Analyzing performance data to uncover insights and maximize return on ad spend (ROAS)
Providing thought leadership on SEM best practices, trends, and platform innovations
Building internal SEM capabilities through process improvements, documentation, and mentoring
Defining KPIs and building reporting frameworks that drive transparency and accountability
Creating dashboards that surface actionable insights and support strategic decision-making
Qualification
Required
6+ years of hands-on SEM experience, especially in retail media
Proven track record of performance-based campaigns and killer ROAS
Deep expertise in AMS, Walmart Connect, Target Roundel, Criteo, or Citrus
Experience building dashboards (Tableau, Power BI) and reporting frameworks
Strong analytical chops and a love for data
A collaborative spirit and the confidence to influence strategy
Social commerce savvy (TikTok Shop, anyone?) and mentoring experience
Benefits
Low-cost BCBSIL medical, dental, and vision plans
A generous company-matched 401(k) and profit sharing
Tuition support to fuel your learning
Paid holidays and a vibrant, casual work environment
Company
Wahl Clipper Corporation
Wahl Clipper Corporation is a manufactures and supplies professional styling,home styling and animal grooming products.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Brian Wahl
President and Chief Executive Officer
Recent News
2025-10-13
2025-09-17
Company data provided by crunchbase