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Panasonic North America · 2 weeks ago

Senior Product Marketing Manager – Appliance (Microwave & Small Kitchen Appliances)

Newark, NJ

Full-time

Onsite

Senior Level

$155K/yr - $170K/yr

6+ years exp

Panasonic North America is committed to improving lives through innovative products. The Senior Product Marketing Manager will serve as a category expert, managing P&L, product placement, pricing strategies, and promotional campaigns for small kitchen appliances, ensuring alignment with business goals and market trends.

AutomotiveConstructionElectronicsManufacturingPublic SafetyRetailSalesSupply Chain Management

Responsibilities

Responsible to lead category P&L update with finance in monthly process

Responsible to make necessary negotiation with Japan headquarter & business partners to meet category target

Establish distribution policy aligned to business

Strategize and execute product placement to maximize business goal

Present the strategy to both internal and external organization members

Develop and negotiate dealer programs across multiple channels

Take lead in negotiation with Japan for FOB update

Maintain landed cost file and update on quarterly basis

Maintain marginal profit file based on distribution update

Collaborate with sales and marketing to create complimentary promotion strategy in combination of pricing and marketing execution items

Demonstrate knowledge of different vehicles including marketing execution items

Responsible in promotional roadmap announcement and its information integrity

Communicate with Japan and manage new product development from concept through successful launch by working closely with multiple team members

Seek out and apply knowledge of new trends and innovation to identify new products but also opportunities within existing products to improve packaging, retail/online merchandising and other communication vehicles

Expert knowledge of technical product detail

Ability to demonstrate product functions

Responsible for leading and presenting PSI process

Improve forecast accuracy by facilitating CPFR operation with customers

Manage both total and aging inventory targets for both PCEC, Panasonic factories and OEM/ODM suppliers

Demonstrate knowledge of PSI tied to promotion strategy

Take ownership of PSI deck preparation

Monitor category performance on weekly basis to ensure sales volume and profit goals are met

Demonstrate knowledge of pre-PSI process

Responsible for continuous improvement of reporting process using digital tools to automate processes

Identify management information needs, manage development of non-standard reports and statements when requested

Collaborate with Japan business unit to ensure timely delivery of high quality business support

Direct team to submit RFA (Request for Approval), and follow through

Review documented RFAs and track vs budget to ensure completion and in compliance

Ensure accuracy of activity with regards to assigned disciplines for team members

Train and develop staffs in key disciplines

Interact with different departments to ensure value of function, and/or opportunities to increase value

Oversee special projects to improve group efficiency, accuracy, and value of reporting

Responsible for managing Business Plan negotiation and completion of internal setup process

Responsible for assisting Mid Term Plan strategy and presentation

Accountable against business measurements vs BP, vs LY and vs KPI goals

Lead & be responsible for PM and marketing team to identify support requirements and execute shows and events

Lead in preparation and manage meeting with presentation

Qualification

D2C business knowledgeConsumer electronics experienceProduct management experienceMS Office skillsAnalytical abilityMulti-tasking skillsAgilityCommunication skillsProblem-solving skillsAttention to detail

Required

Knowledge in D2C business and operation

Interest and knowledge in appliance product category and industry is a plus

Bachelor's Degree required

6-10 years of experience in consumer electronics industry preferred

Experience in product management, sales and marketing team preferred

Strong MS office skills, Excel and PowerPoint is required

Receptiveness to feedback and a desire to improve, learn and grow

Train/Coach staffs on process procedures

Ability to improve / eliminate manual processes

Strong analytical ability & detail oriented

Excellent Multi-tasking and time management skills

Ability to work outside of regularly scheduled work hours as needed

Problem solver - identify areas of improvement

Agility - ability to move quickly and easily in response to change or challenge

Attention to detail

Excellent written and verbal communication skill

Communication with merchandising, sales, out of organization business partners and Japan business unit

Ability to travel up to 15% (may include overnight & some international travel)

Preferred

6-10 years of experience in consumer electronics industry preferred

Experience in product management, sales and marketing team preferred

Benefits

Health Benefits - Offering medical, dental, vision, prescription plans, plus Health Savings Account and Flexible Spending Account options.

Voluntary Benefits - Life, accident, critical illness, disability, legal, identity theft, and pet insurance.

Panasonic Retirement Savings & Investment Plan (PRSIP) - 401(k) plan with company matching contributions and immediate vesting.

Paid Time-Off Benefits - Vacation, holidays, personal days, sick leave, volunteer, and parental & caregiver leave.

Educational Assistance - Tuition reimbursement for job-related courses after six months of service.

Health Management and Wellbeing Programs -Lifestyle Spending Account, EAP, virtual health management, chronic condition, neurodiversity, tobacco cessation, substance abuse support, and life stage and fertility resources. Available to eligible employees starting the first day of the month following your start date. Eligibility for each benefit may vary based on employment status, location, and length of service.

Employee Recognition Program - High5 employee recognition and awards platform, quarterly and annual employee recognition

Annual Bonus Program - Opportunity for an annual performance-based bonus.