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OKX · 1 month ago

Senior Email Marketing Manager, Europe

San Jose, CA

Full-time

Hybrid

Senior Level, Lead/Staff

10+ years exp

OKX is on a mission to make crypto investing and trading more accessible to anyone around the world. They are seeking a strategic and execution-driven Senior Email Marketing Manager to support and lead lifecycle and go-to-market efforts across Europe, while also playing a core role in the planning and execution of global email campaigns.

AppsBitcoinBlockchainCryptocurrencyFinanceFinancial ServicesFinTechInformation TechnologyInternetWeb3

Comp. & Benefits

Responsibilities

Support and define EEA CRM Strategy: By partnering with local marketing, co-own the local email marketing roadmap—aligned with global lifecycle goals and localized for market dynamics, regulatory considerations, and user behavior

Global Campaign Execution & Strategy: Play a central role in planning, developing, and executing high-impact global email campaigns across OKX’s GTM' and lifecycle journey—from onboarding to retention and reactivation. Own execution end-to-end, partnering with product marketing, local market teams, and global lifecycle stakeholders to develop integrated CRM strategies for launches, promotions, and customer journeys

Lifecycle Innovation: Drive personalization, segmentation, and behavioral targeting across campaigns. Use data to build smarter automations and improve LTV across regions

Hands-On Execution: Roll up your sleeves and build campaigns in our CRM platforms. Own content, audience setup, QA, and delivery. Speed and precision are essential

Content & Creative Direction: Lead storytelling for your campaigns—ensuring copy, visuals, and CTAs are clear, brand-aligned, and optimized for performance. Leverage AI and collaborate with creative teams when needed

Performance Analysis & Optimization: Use campaign reporting, testing, and continuous improvement. Develop KPIs, implement robust A/B testing strategies, and use insights to inform future campaigns

Cross-Functional Collaboration: Act as a strategic CRM partner to global and regional teams—ensuring alignment across product, brand, analytics, and customer experience

Raise the Creative Bar: Work closely with design and brand teams to ensure our email creative is best-in-class, both locally and globally

Champion Culture: Bring a proactive, collaborative, and growth-minded energy to the CRM team. Lead by example

Qualification

Email MarketingCRM StrategyLifecycle MarketingData AnalyticsMarketing AutomationCreative StorytellingAI AdoptionCeFi & DeFi KnowledgeLeadership SkillsCollaborationCross-Functional Initiatives

Required

Minimum of 10-15 years experience in Email Marketing, CRM, Engagement Marketing or other related roles, with 5-10 years in a leadership capacity

Strong leadership skills with experience leading cross-functional initiatives and people leadership skill

Experience in crypto, with a background in trading

Experience with exchanges. Strong knowledge of CeFi & DeFi

Experience with creative storytelling with the ability to develop compelling email

In depth experience in one or more of the following: 1) Marketing Automation Implementation, 2) AI adoption/transformation, 3) Data analytics ownership

A strong collaborator. Can work closely with teams across the organization