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Coinbase · 5 days ago

Senior Product Manager - Growth Incentives

Canada

Full-time

Remote

Senior Level

CAD$218K/yr - CAD$218K/yr

7+ years exp

Coinbase is on a mission to increase economic freedom in the world and is seeking a passionate Senior Product Manager for their Growth Incentives team. The role involves building an "incentives-as-a-service" engine that empowers product teams and drives user engagement through innovative incentive programs.

BitcoinBlockchainCryptocurrencyFinTechTrading Platform

Comp. & Benefits

Responsibilities

Define and Build the "Incentive Primitives" from 0-to-1: This is the core of the role. You will lead the 0-to-1 design and build of the reusable "LEGO bricks" for the entire engine. You'll partner with Engineering to invent and launch the very first versions of core components, like advanced targeting/eligibility logic, a library of payout models, and standardized campaign management tools

Build the "Incentives Engine" Vision: You will use your deep, hands-on learnings to define and own the 0-to-1 strategy for our new "incentives-as-a-service" engine. Your goal is to enable teams across Coinbase to launch high-ROI campaigns in days, not months

Create the Intelligence Layer: Partner with Data Science to build the analytics and optimization layer for all incentives. You will define the data models and A/B testing frameworks required to rigorously measure ROI from day one

Partner with Risk & Compliance: Lead the deep integration with our core risk and compliance systems to proactively prevent fraud and abuse, ensuring your engine is secure and scalable

Lead Cross-Functional Execution: You will lead and align a large, cross-functional team of engineering, design, data science, risk, marketing, and finance partners to build and scale this critical, company-wide infrastructure

Understand your product’s strategic and competitive position and deliver results in the context of broader organizational strategies and goals

Qualification

Product ManagementSystems ThinkingData AnalysisCross-Functional LeadershipIncentives ManagementA/B TestingRelationship ManagementEntrepreneurial MindsetPassion for CryptoInterpersonal CommunicationOrganizational Skills

Required

7+ years of product management experience, preferably on a high-performing Growth team at a consumer tech company

An entrepreneurial '0-to-1' mindset. You are not afraid to roll up your sleeves and 'do the job' manually first (like running an incentive program) before you build the technology to automate it

Deep '1-to-N' Systems Thinking. You are a natural systems thinker. You see the one-off solution as a prototype for the scalable, reusable 'engine' and 'primitives' you will build next

Direct experience in the Growth, Promotions, or Incentives space. You have built or managed systems related to rewards, user bonuses, loyalty programs, or complex pricing

Deeply analytical, with a proven ability to partner with Data Science to build measurement and A/B testing frameworks from the ground up

Exceptional interpersonal communication, relationship management, and organizational skills, with a proven ability to lead complex, multi-quarter, cross-functional projects