Waters Corporation · 1 month ago
Team Leader/ Sr Manager, Campaign Management
Milford, MA
Full-time
Hybrid
Senior Level
7+ years expWaters Corporation is a global leader in analytical instruments and technologies, seeking a results-oriented Team Leader for Campaign Management. This role involves guiding the design, execution, and optimization of marketing campaigns to drive pipeline growth while managing a team of campaign specialists and collaborating with various commercial teams.
Search Engine
Responsibilities
Partner with Product Marketing, Segment Leaders, and other regional commercial teams to translate business priorities into integrated campaign plans with good channel mixes that support the customer’s journey
Ensure marketing activities support growth initiatives, new product launches, and funnel fill
Manage and coach a team of campaign specialists, setting clear priorities, providing guidance, and fostering a high-performance action packed, results oriented and growth mindset culture
Ensuring campaigns are executed on time, on budget, and driving MQL, SQL, and pipeline growth
Oversee campaign activation across digital, events, and partner channels to be the quarterback to assigned business segments, SMIs and campaigns
Continuously monitor campaign performance, identifying opportunities to adjust tactics and improve results. Reporting back to key stakeholders and partners
Partner with Inside Sales and Commercial teams to streamline lead capture, routing, and nurturing processes, ensuring MQLs are handed off seamlessly and further qualified by Inside Sales
Work closely with other sales teams, enablement teams to improve funnel conversion and lead velocity
Define and track KPIs including engagement, MQLs, pipeline, and revenue contribution. Looking at leading and lagging indicators to better predict marketing performance
Provide regular reporting and insights through dashboards, highlighting performance by channel, segment, and region working closely with analytics and revenue operations teams
Recommend budget allocations based on impact and ROMI
Qualification
Required
7+ years of experience in B2B marketing, with a focus on marketing
Experience managing and developing marketing professionals
Strong understanding of demand generation tactics, multi-channel campaign execution, and funnel management
Expertise in integrated marketing planning, channel mix optimization, and customer journey mapping
Data-driven mindset with the ability to analyze KPIs and optimize programs
Strong communication and stakeholder management skills
Company
Waters Corporation
Waters Corporation is a global leader in analytical instruments, separations technologies, and software, serving the life, materials, food, and environmental sciences for over 65 years.
5001-10000 employees
H1B Sponsorship
Waters Corporation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (30)
2023 (26)
2022 (13)
2021 (23)
2020 (15)
Funding
Current Stage
Public CompanyTotal Funding
$6MKey Investors
IDA Ireland
2022-10-07Grant· $6M
1995-11-24IPO
1994-08-01Private Equity
Leadership Team
Udit Batra
President and Chief Executive Officer
Recent News
2025-12-24
Company data provided by crunchbase