Strategic Partnerships Leader jobs in United States
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SmartFinancial · 2 months ago

Strategic Partnerships Leader

SmartFinancial is a leading insurance technology platform transforming how consumers connect with insurance providers. They are seeking a Strategic Partnerships Leader to expand and optimize their publisher ecosystem, driving high-intent insurance shoppers into their marketplace. This role involves owning partnerships, analyzing data, and scaling campaigns.

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Responsibilities

Identify, develop, and negotiate supply-side deals with premium publishers and digital media platforms
Expand distribution across editorial, SEO, marketplace, and personal-finance channels
Oversee API, S2S, postback, pixel, and programmatic integrations for click, lead, and call distribution
Monitor traffic quality and ensure full compliance with internal policies and industry standards
Analyze funnel metrics including RPL, EPC, CTR, conversion rates, bind rates, and partner-level trends
Serve as the bridge between external partners and internal product, engineering, creative, and analytics teams
Bring market insights and partner requirements to influence product roadmap and supply strategy

Qualification

Digital partnershipsPerformance marketingAPI integrationsAnalytical skillsNegotiation skillsCompliance focusInsurance experienceCommunication skills

Required

4+ years in digital partnerships, publisher development, affiliate management, or marketplace supply roles
Strong understanding of performance marketing and monetization models (CPC, CPL, CPA, rev-share, pay-per-call)
Experience working directly with insurance or financial publishers and optimizing traffic at scale
Technical fluency with APIs, postbacks, S2S tracking, and attribution/measurement platforms
Analytical approach with the ability to interpret complex partner reporting and funnel data
Excellent communication and negotiation skills, with the ability to influence cross-functional teams
High commitment to quality, compliance, and transparent performance insights

Preferred

Experience in insurance, financial services, or other regulated verticals is a plus

Benefits

Competitive Base Salary + Commissions + Performance Bonuses
401(k) with Company Match
Health, Dental, and Vision Insurance
Stock Options
Internal Promotion Opportunities - We believe in growing talent from within

Company

SmartFinancial

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SmartFinancial is a digital insurance marketplace that connects consumers with multiple insurers and guides agents.

Funding

Current Stage
Growth Stage

Leadership Team

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Nathan Kropp
Co-Founder
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Brad Cooper
Chief Operating Officer
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Company data provided by crunchbase