Nourish · 2 months ago
Director of Lifecycle Marketing
New York, NY
Full-time
Onsite
Director/Executive
8+ years expNourish is on a mission to improve people’s health by making it easy to eat well. As the Director of Lifecycle Marketing, you will own the full lifecycle strategy across the patient journey and play a critical role in executing Nourish’s growth roadmap by converting more patients and increasing LTV through personalized lifecycle campaigns.
AppsHealth CareNutritionTelehealth
No H1B
Responsibilities
Own the end-to-end lifecycle strategy across acquisition, retention, and reactivation. Drive measurable improvements in conversion and LTV
Lead, mentor, and grow a high-performing team of lifecycle marketers and foster a culture of experimentation, accountability, and operational excellence
Oversee the execution of automated and one-off campaigns across email, push, and SMS. Ensure campaigns are timely, personalized, and aligned with business priorities
Develop advanced segmentation and targeting strategies leveraging behavioral, demographic, and engagement data. Partner closely with Product, Engineering, and Marketing Analytics to unlock deeper personalization and predictive capabilities
Own a rigorous testing roadmap across creative, messaging, channel mix, and audience strategies. Translate insights into ongoing optimizations that improve efficiency and impact
Collaborate with cross-functional partners for product launches to ensure lifecycle marketing accelerates adoption, engagement, and long-term retention
Define, monitor, and report on lifecycle KPIs. Deliver clear insights and strategic recommendations and continuously refine strategy based on data, learnings, and market trends
Spearhead the evaluation and selection of cross-channel engagement platforms, ensuring the chosen solution aligns with business needs, technical requirements, scalability, and long-term operational efficiency
Continuously track industry trends, emerging technologies, and evolving customer engagement practices to provide thought leadership that helps shape our long-term lifecycle strategy
Qualification
Required
8+ years of Lifecycle Marketing experience executing and optimizing cross-channel lifecycle campaigns across conversion, retention, and reactivation for consumer-facing products
Hands-on execution experience launching email, SMS, and push campaigns end-to-end
Proven track record of moving core metrics through rigorous experimentation, including improving conversion rates, reducing churn, and increasing customer LTV
Experience managing creative production, including partnering with designers, copywriters, and email developers to deliver engaging and high-performing campaigns
Experience partnering with product, engineering, and data teams to build reliable data pipelines, integrations, and triggers that power advanced personalization and automation
Highly proficient in leveraging data and customer insights to craft segmentation strategies, develop tailored messaging, and inform campaign decision-making
Passionate about food as medicine and excited by Nourish's mission to improve the lives of millions through nutrition therapy
Preferred
Experience in health or medical industries is a plus
Experience with Customer.io and SendGrid is preferred
Company
Nourish
Nourish is a telehealth platform that connects individuals with registered dietitian nutritionists for personalized nutrition counseling.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$113.12MKey Investors
J.P. Morgan Growth Equity PartnersIndex VenturesThrive Capital
2025-04-23Series B· $70M
2024-03-27Series A· $35M
2023-02-01Seed· $8M
Leadership Team
Stephanie Liu
Co-Founder & CTO
Recent News
2025-10-22
Company data provided by crunchbase