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Lovingly · 2 months ago

SEO Generalist

Hopewell Junction, NY

Full-time

Hybrid

Mid, Senior Level

$150K/yr - $200K/yr

Lovingly is a company that helps independent florists thrive in their local markets while building a beloved consumer brand. They are seeking an SEO Generalist to enhance organic visibility and traffic growth across various search surfaces, including local and web platforms, and to establish SEO standards and practices for their partners and core website.

InternetLeisureLifestyleRetail

Responsibilities

Run targeted SEO audits on priority partner sites and key lovingly.com surfaces

Translate audits into: Clear task lists for Digital Marketing Specialists, Simple, action-ready checklists for Online Business Coaches, Well-defined tickets for Engineering via product/COO when technical changes are needed

Design and maintain templates for: Local and store pages, Core landing pages and collections, High-intent SEO surfaces on lovingly.com

Own local SEO hygiene for top partners: GBP category and content setup, NAP consistency and basic citations, URL + UTM standards for tracking

Set up and maintain SEO reporting across: GA4, Search Console, and core dashboards, Partner-level scorecards where applicable

Use AI tools as a default part of your workflow to: Draft and refine copy at scale, Generate briefs, QA checklists, and variant tests, Analyze search trends, logs, and performance patterns

Experiment with answer engine / AI assistant visibility (ChatGPT, Claude, etc.) and turn learnings into practical tests for Lovingly and our partners

Align on which partners, markets, and lovingly.com surfaces matter most

Provide clear briefs, templates, and definitions of 'done' for SEO-related work

Equip them with simple, actionable SEO checklists for florists

Create clear, concise technical SEO requests

Validate implementations when they go live and ensure tracking remains clean