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RELX · 2 months ago

Marketing Content Manager (NYC Hybrid)

New York, NY

Full-time

Hybrid

Mid Level

$89K/yr - $148K/yr

RELX is a global leader in information and analytics services, and they are seeking a Marketing Content Manager to shape and deliver a content marketing strategy for their HR solutions. The role involves creating and optimizing content to drive SEO, build awareness, and position the company as a thought leader in the market.

AnalyticsBusiness Information SystemsConsultingInformation ServicesInformation TechnologyInsuranceRisk Management

Responsibilities

Write and develop high-quality content including blog posts, social media, website copy, whitepapers, video scripts, and podcasts

Create and optimize content for SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) to improve visibility across traditional and emerging search platforms

Collaborate with the Graphic Designer and Demand Generation Team to support integrated campaign activity

Work with the Portfolio Marketing Team to regularly update web content reflecting new product features and developments

Collaborate with Content team, manage freelancers and external agencies as needed

Identify customer needs and content gaps, recommending new topics and formats

Research and produce a regular stream of topical, creative, and engaging content for multi-channel use

Own and continuously improve our end-to-end marketing content creation and publishing processes

Use AI-powered tools for content ideation, generation, optimisation, and performance analysis

Manage and maintain content within WordPress and ensure consistency and governance

Meet tight deadlines while maintaining top-quality output

Contribute to the measurement and reporting of content KPIs to understand and optimize engagement and conversion

Qualification

B2B MarketingContent MarketingSEOAI ToolsCustomer Data PlatformsCommunicationTime Management

Required

Proven content marketing experience, ideally in B2B. HR industry experience is preferred

Bachelor's degree in Communications, Journalism, Marketing, or a related field

Strong understanding of SEO, AEO, and GEO principles and tools

Experience using AI tools (e.g., generative AI, NLP-based platforms) for content creation and optimization

Familiarity with Customer Data Platforms (CDPs) such as Oracle Unity, Salesforce CDP, or similar, with an understanding of how to leverage audience data to personalize and optimize content strategies

Ability to interpret and apply brand guidelines, positioning, and tone of voice

Strong communication skills and ability to produce content for both UK and US audiences

Excellent time management and multitasking abilities

Benefits

Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits

Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan

Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs

Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity

Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits

Health Savings, Health Care, Dependent Care and Commuter Spending Accounts

In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice