PointClickCare · 2 months ago
(US) Sr. Marketing Automation Specialist
United States
Full-time
Remote
Mid, Senior Level
$87K/yr - $94K/yr
5+ years expPointClickCare is a leading health tech company dedicated to helping providers deliver exceptional care. The Sr. Marketing Automation Specialist will be responsible for implementing the marketing automation strategy and optimizing the digital ecosystem, collaborating with diverse teams on campaign strategy and execution.
Elder CareEnterprise SoftwareHealth CareSaaSSoftwareWeb Browsers
Responsibilities
Hands-on development and execution of journey-based marketing campaigns including campaign assets, segmentation, list management, campaign flow, form creation, testing, tracking, and reporting
Ensure that we are operating in compliance with applicable privacy laws such as CASL and GDPR
Management of platform performance and database health, including users, roles, workspaces, programs, sync/system errors, tracking, automations, segmentation, channel management, retention policies and privacy policies
Work alongside other Digital Marketing Operations analysts and specialists to ensure accuracy of reporting and data governance programs
Monitor and update scoring, MQL and lead lifecycle operational programs to support alignment between Marketing, Sales, Customer Success, and other business units
Manage integrations, including CRM, event management platform, webinar platform, live chat, and other tools in the technology stack
Qualification
Required
Diploma, degree or relevant certifications
5+ years of experience in similar role
Experience working in a creative studio, agency, or production environment with familiarity of print, digital, social and video production techniques
Proficient at managing multiple projects concurrently
Strong communication skills and comfortable working with colleagues at all levels of seniority within the company
Must have a sharp attention to detail
Strong inter-personal skills
Strong analytical skills
Focus and on data driven insights and outcomes
Hands-on experience in Marketo and SFDC integrations
Marketo Certified Expert certification
Interested in sharing knowledge of Marketo and the power of marketing automation with others
Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
Technically capable, excellent communicator, and a desire to improve processes
Solution oriented with strong problem-solving skills
Understands business requirements and can translate those requirements into technical specifications
Thrives in a fast-paced environment, and has strong project management instincts, including the skills to accurately specify project timeframes, risks, and dependencies
Enjoys working in cross-collaborative teams with a strong sense of curiosity and capacity to both learn from and teach others
Able to develop strong working relationships with team members, vendors, and partners, and can foster cooperation in non-hierarchical relationships
Strong sense of ownership and accountability along with a commitment to delivering high-quality technology infrastructure that balances technical and business goals
Preferred
Salesforce certification is an asset
Current certification or experience with Google Analytics and Data Studio reporting is an asset
AI Fluency and/or use of M365 Copilot
Proficiency in leveraging LeanData for lead routing, matching, and attribution is an asset
Working knowledge of content management/project workflow management tool an asset
Benefits
Benefits starting from Day 1!
Retirement Plan Matching
Flexible Paid Time Off
Wellness Support Programs and Resources
Parental & Caregiver Leaves
Fertility & Adoption Support
Continuous Development Support Program
Employee Assistance Program
Allyship and Inclusion Communities
Employee Recognition … and more!
Company
PointClickCare
PointClickCare develops web-based products and services to help long-term care providers manage the complete lifecycle of resident care.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$229.98MKey Investors
Hellman & FriedmanDragoneer Investment GroupJMI Equity
2022-04-01Secondary Market
2021-01-06Private Equity
2018-02-28Private Equity· $144.91M
Leadership Team
Dave Wessinger
CEO and Co-founder
Angelo Papatheodorou
Senior Vice President Of Sales
Recent News
HospitalManagement.net
2026-01-16
2026-01-14
HospitalManagement.net
2026-01-11
Company data provided by crunchbase