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Boulevard · 1 month ago

Senior Manager, Field & Events

United States

Full-time

Remote

Senior Level

$134K/yr - $192K/yr

6+ years exp

Boulevard is a client experience platform for appointment-based self-care businesses. The Senior Manager, Field & Events will oversee the trade show program and launch local meetups, workshops, and customer gatherings, while partnering with various teams to create impactful in-person experiences.

B2BConsultingInternetMarketingSaaS

Responsibilities

Lead, mentor, and scale a team of events and field marketing managers, providing coaching and development

Oversee the team’s execution of industry trade shows, conferences, and sponsored events to ensure brand consistency and ROI, while also owning the end-to-end lifecycle — from pre-event planning and on-site execution to post-event lead capture, routing, and follow-up in partnership with SDRs and Marketing Ops

Partner with the Field Sales Director to design and launch a regional field marketing program

Develop and execute localized marketing activations (demo days, dinners, lunch & learns, gifting campaigns, collateral support, email marketing, etc.) to attract prospects

Own the Boulevard Collective events - a new series of customer dinners and local meetups for customers to “talk shop” and connect with their peers

Hire, onboard, and manage field marketing managers to partner with local sales teams

Establish KPIs, reporting, and dashboards to measure field marketing program success and business impact as well as report on trade show sponsorship results

Collaborate cross-functionally with Brand, Product Marketing, Demand Generation, Marketing Operations, and Sales on regionalized programs and deliverables that align with company goals

Work with industry partners to identify regional event opportunities for co-marketing activities

Collaborate with the Brand team and swag vendors to create unique branded gifts for prospects and customers

Manage budget, resources, and vendors to ensure successful program execution

Qualification

B2B field marketingEvent managementPeople managementSalesforceProject managementCommunication skillsStrategic thinkingCreativityOrganizational skills

Required

Education: Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)

6+ years of experience in B2B field marketing and events

2–3+ years of direct people management experience

Proven ability to design and execute field marketing programs that generate measurable pipeline and revenue

Excellent communication and stakeholder management skills; able to collaborate effectively with both individual contributors and leadership in Sales and Marketing

Strong project management and organizational skills with the ability to juggle multiple programs simultaneously

A balance of creativity, strategic thinking, and hands-on execution

Experience building and scaling new marketing functions

Ability to motivate and inspire a team, fostering both collaboration and sense of ownership

Comfortable working in a remote, fast-paced, and growth-oriented environment

Demonstrated success managing events and regional field programs

Experience tracking results and reporting on ROI

Working knowledge of Salesforce or other CRM platform

Ability to travel up to 15% of the time to events, including some that occur over the weekends

Must be able to lift up to 30 pounds for event set up and take down