Palette Media · 1 month ago
Director of Sales and Business Development
United States
Full-time
Remote
Lead/Staff, Director/Executive
5+ years expPalette Media is a fast-growing startup at the center of the creator economy, focusing on talent management and marketing for digital-first entertainers. The Director of Sales and Business Development will drive revenue growth, build a sales pipeline, and establish a repeatable sales process to turn inbound interest and targeted outreach into scalable revenue.
AdvertisingDigital MediaSocial Media Marketing
Responsibilities
Build and refine a sales playbook tailored to Palette’s marketing services, including prospecting approaches, outreach scripts, pricing tactics, and negotiation guidelines
Deliver on annual sales bookings and revenue targets by identifying and securing new client opportunities
Create tailored proposals that address client challenges and position Palette as a strategic thought‑partner
Negotiate campaign rates and develop scalable pricing structures that align with industry standards
Prepare monthly/quarterly revenue forecasts and pipeline reports
Monitor KPIs such as revenue generated, number and quality of leads, lead conversion rates, customer‑acquisition cost, and client retention
Maintain strong relationships with C‑suite executives and key decision‑makers at client organization to ensure Palette is top of mind
Serve as clients’ primary point of contact during the sales process and ensure a smooth handover to account managers or campaign managers
Work closely cross-functionally to develop integrated campaigns and ensure that influencer strategies align with client goals
As the business scales, hire and coach sales reps, setting clear performance expectations and providing ongoing training
Qualification
Required
5–8+ years of experience in brand partnerships, media sales, new business development or talent representation—preferably within digital media, influencer marketing, or creator economy
Proven track record of closing deals and managing high-level client relationships across brands, agencies, and media holding companies
Strong understanding of the campaign planning cycle and RFP processes
Deep knowledge of the influencer marketing landscape, with the ability to match the right talent to brand needs
Confident negotiator with experience setting rates and managing deal structures at scale
Ability to identify broader business needs, assess the revenue opportunity of deals, and project manage the full cycle of deals
Highly organized and process-oriented, with the ability to build systems from scratch and scale operations over time
Comfortable working independently in an ambiguous, fast-moving environment and motivated by building something new
Proven ability to excel as a player-coach, consistently delivering individual results while also successfully building and leading high-performing teams
Excellent communication skills—able to represent and advocate for Palette externally
Preferred
Existing robust network of decision-makers at agencies, brands, or media companies strongly preferred
Bonus: Experience at a talent agency, influencer marketing agency, media company, or creator-facing platform
Company
Palette Media
Palette is a management and marketing company that harnesses the power of the digital landscape to bring audiences and opportunities to creators and brands.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jon Barber
Chief Financial Officer
Company data provided by crunchbase