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NexHealth · 2 months ago

Demand Generation Lead

United States

Full-time

Hybrid

Senior Level, Lead/Staff

8+ years exp

NexHealth is a company focused on innovating healthcare by connecting patients, providers, and developers through modern technology. As the Demand Generation Lead, you will oversee the marketing strategy, driving awareness and engagement while collaborating with various teams to optimize lead generation and pipeline growth.

Electronic Health Record (EHR)Health CareScheduling

Growth Opportunities

Responsibilities

Develop, execute, and optimize full-funnel demand gen strategies that drive awareness, engage prospects, and drive action across the buyer’s journey

Build nurture and lifecycle campaigns that guide prospects from first touch through activation and expansion

Manage the demand gen budget across channels and campaigns, ensuring spend efficiency and alignment with goals (cost per demo performed, ROAS)

Leverage our agencies that provide creative, website, and distribution support

Partner with Revenue Operations, Sales, Customer Success and Finance to align on lead definitions, pipeline goals, and performance metrics

Identify bottlenecks, propose hypothesis-driven optimizations, and continually refine channel mix through testing and analysis

Create repeatable campaign playbooks that can be scaled across segments and regions

Leverage AI for research, analytics and reporting, campaign ideation, prospect engagement

Partner with Revenue Operations to evolve processes, workflows, and data hygiene that enable scaling

Qualification

B2B SaaS Demand GenerationData-Driven MarketingMarketing Technology SoftwareAI Tools IntegrationBuilder MentalityCollaborationCommunication

Required

8+ years of B2B SaaS Growth/Demand Gen Experience: Proven track record in owning end-to-end demand gen strategies, from brand awareness to lead capture and sales activation. You do not need prior experience in healthcare

Strong Analytical & Data-Driven Skillset: You are naturally curious and comfortable with diving into data to answer questions yourself. Your goals are measurable

Technical Chops: You're comfortable working in modern marketing technology software like HubSpot and Visual Website Optimizer and can build out campaigns within these tools on your own

AI Curiosity & Savvy: You have hands-on experience incorporating AI tools into marketing workflows to increase efficiency and outcomes

Collaboration & Communication: You can effectively turn metrics into narrative and communicate insights and learnings to stakeholders across the business

Builder Mentality: You thrive in ambiguous, fast-paced environments; you know how to architect 'the mousetrap' and love to iterate for improvement