GSTV · 2 weeks ago
Media Research Analyst
United States
Full-time
Hybrid
Entry, Mid Level
1+ years expGSTV is dedicated to building an inclusive team and culture that reflects the communities we serve every day. The Media Research Analyst will help strategically position GSTV to ad agencies and brand marketers by using data and insights to develop sales materials, inform audience targeting, and measure campaign impact on business outcomes.
Marketing & Advertising
Responsibilities
Assisting in campaign measurement setup & reporting, to include:
Working with internal sellers, their clients, and external vendors to execute studies that demonstrate GSTV’s impact on specific campaign goals (lift in branding metrics, foot traffic, sales, etc.)
Building crosstabs for analysis within provided statistical software
Crafting presentation decks that use data to tell a story about campaign impact
Serving as data/analytics support to the sales & marketing teams, using 1st and 3rd party data sources to fulfill daily + ad hoc requests for:
Audience insights (demographic, geographic, behavioral)
Advertiser and category insights
Targeting recommendations & data
Campaign reach & frequency
Other sales & marketing collateral as needed
Contributing to miscellaneous data-related projects, including but not limited to:
Maintaining historical audience data and campaign measurement results
Proactively updating network data with external vendors
Conducting consumer / industry insights research using 1 st and 3 rd party data
Other duties as assigned
Qualification
Required
Strong quantitative & analytical skills, and a desire to hone data-driven storytelling skills
Proficiency in Microsoft PowerPoint & Excel
Experience analyzing raw data in common statistical software, e.g. MarketSight, SPSS, Tableau, etc
Foundational understanding of statistics and testing principles (e.g. test/control setup, statistical significance, sampling methods)
Self-starter who can work independently to complete tasks
Ability to learn & adapt quickly to new software systems
Ability to multi-task & prioritize in a fast-paced environment
1-3 years' experience in a research or analytics role within media, advertising, marketing, or consulting
Bachelor's Degree in Sociology, Marketing, or other quantitatively oriented field in business or social sciences
Preferred
Foundational understanding of media math and terminology (TRPs, reach/frequency, impressions/ratings)
Familiarity with GfK MRI survey data
Awareness of the data landscape within the media industry – various sources and uses, legal implications, etc
Experience with geospatial analytic tools
Mac experience
Excellent presentation, writing & editing skills
Superior verbal and written communication skills
Benefits
Medical
Dental
Vision
Paternal Leave
Life Insurance
Accident
Critical Illness
Hospital Indemnity
STD/LTD + Vol Plans.
Paid Holidays
20 PTO days + Sick time
Perks
HSA and FSA and Lifestyle Spending Account (1 st of mo after 30 days)
401K Match (90 days)
Company
GSTV
GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Laura Bishop
Senior Vice President, Client Partnerships
Anya Harris
Vice President, Client Partnerships
Company data provided by crunchbase