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Campus · 4 hours ago

Senior Marketing Automation Specialist

New York, NY

Full-time

Hybrid

Mid, Senior Level

$115K/yr - $135K/yr

4+ years exp

Campus is on a mission to accelerate the talent of tomorrow and reimagine what college can be. In this role, you’ll be the driving force behind our email, SMS, and landing page strategies—ensuring every touchpoint is on-brand, high-performing, and optimized for engagement.

EdTechEducationHigher Education

Culture & Values

No H1B

Responsibilities

Design, execute, and refine automated email and SMS campaigns—including drip sequences, nurture flows, and re-engagement initiatives

Develop and optimize landing pages to support multi-channel marketing efforts, ensuring seamless user experiences

Leverage Salesforce Marketing Cloud (Pardot) to build, launch, and analyze campaigns—ensuring messaging is personalized, relevant, and conversion-driven

Run A/B tests on subject lines, creative, CTAs, and landing page elements to continuously improve engagement and performance

Partner cross-functionally with our Admissions and Financial Aid teams to unlock segmentation opportunities and help automate certain communication flows

Collaborate with Product and our Salesforce admin to enhance data integrations, troubleshoot issues, and streamline automation workflows

Maintain clear documentation of all marketing automation workflows, campaign strategies, and performance insights

Ensure flawless execution by maintaining a high level of accuracy, organization, and attention to detail

Qualification

Marketing automationEmail marketingSalesforce Marketing CloudHTML/CSSA/B testingCross-functional collaborationAttention to detailProblem-solving mindset

Required

At least 4 years of marketing experience, with 3+ years in marketing automation, email marketing, or CRM-driven campaigns

Hands-on experience managing and optimizing campaigns in a leading marketing automation platform—ideally Salesforce Marketing Cloud (Pardot), but we're open to experts in equally robust platforms like Marketo, HubSpot, Iterable, Braze, or Eloqua, as long as you have strong relevant marketing experience

Strong technical skills: HTML/CSS editing, familiarity with dynamic content logic, and comfort troubleshooting code or data issues