Rippling · 2 months ago
Growth Marketing Manager, Channel
New York, NY
Full-time
Hybrid
Mid, Senior Level
$105K/yr - $184K/yr
3+ years expRippling is a company that provides a unified platform to manage HR, IT, and Finance. They are seeking a Growth Marketing Manager, Channel to oversee performance marketing and lifecycle programs aimed at driving partner engagement and referrals, while managing a significant budget and collaborating closely with various teams to achieve growth goals.
EmploymentHuman Resources
Responsibilities
Own the Channel performance marketing engine
Build and refine partner audiences
Design and execute growth experiments
Own automated email nurtures for Channel
Create and iterate on ad creative
Run the operational backbone of campaigns
Collaborate deeply with Channel GTM teams
Analyze and communicate performance
Share and scale learnings across Marketing
Qualification
Required
3 to 5+ years of experience in growth marketing, performance marketing, or lifecycle marketing in a fast paced environment, ideally in B2B SaaS
Proven experience owning or directly managing paid acquisition programs and budgets, with clear results against pipeline or revenue goals
Deep, hands on experience managing campaigns in LinkedIn Ads, including audience strategy, campaign setup, optimization, and performance reporting for B2B audiences
Strong audience and funnel mindset. You understand how to segment, target, and move distinct personas through awareness, consideration, and activation
Comfort with the technical side of marketing. You either already work in tools like marketing automation, ad platforms, and CRM, or are eager to learn how to build audiences, set up campaigns, and troubleshoot issues yourself
Basic Figma or similar design tool skills, and comfort working from templates to create and iterate on paid ad creative when design resources are constrained
Hands on email and nurture experience. You know what good email and landing page experiences look like and how to test into higher performance
Structured, data driven problem solving. You can analyze performance data, identify patterns, and turn insights into concrete next steps
Excellent written and verbal communication skills, with a knack for concise, compelling copy tailored to specific audiences
Bias toward action and experimentation. You are comfortable shipping, learning, and iterating rather than waiting for perfect information
Strong organizational skills and the ability to juggle multiple projects, timelines, and stakeholders without dropping the ball
Preferred
Experience marketing to partners, resellers, accountants, brokers, or similar indirect channels
Company
Rippling
Rippling is a workforce management platform that unifies HR, IT, and finance operations into a single system.
1001-5000 employees
H1B Sponsorship
Rippling has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (42)
2023 (70)
2022 (81)
2021 (33)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
$2.44BKey Investors
CoatueGreenoaksFounders Fund
2025-05-09Series G· $450M
2024-04-22Series F· $200M
2024-04-22Secondary Market· $590M
Leadership Team
Albert Strasheim
Chief Technology Officer
Adil Syed
CFO
Recent News
2026-01-16
2026-01-15
FundersClub
2026-01-13
Company data provided by crunchbase