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Otsuka America, Inc. · 2 months ago

Senior Manager, Brand Analytics

Princeton, NJ

Full-time

Hybrid

Senior Level

$147K/yr - $220K/yr

5+ years exp

Otsuka Pharmaceutical Company is a global healthcare company focused on innovative pharmaceutical and nutraceutical products. The Senior Manager, Brand Analytics will provide actionable insights to support brand strategy and collaborate with cross-functional teams to enhance decision-making processes.

Consumer GoodsDietary SupplementsPharmaceutical

Comp. & Benefits

Responsibilities

Function as a consultative business partner who works with key brand stakeholders to inform decisions through robust analyses and development of actionable insights

Leverage data from large syndicated pharmaceutical data sets (such as those from IQVIA) and internal data sources to provide a comprehensive view of the performance for the brand and the market, while noting strengths and limitations of the data / approach

Have the ability think critically to solve complex business questions with internal and external data sources (pharmaceutical, patient, consumer)

Serve as a strategic partner with brand/marketing teams to proactively identify business opportunities and communicate insights through secondary data mining

Collaborate with partners across the alliance to integrate analytics information and insights with other information sources, such as market research

Work with cross functional teams (such as sales operations and forecasting) to communicate brand strategy and insights to enhance processes/deliverables across the organization

Support product and market opportunity assessments, situational analyses, trend identification, market sizing, and competitive landscape research

Develop ongoing reporting needs, including development and assessment of metrics/key performance indicators to track brand strategy, tactics, or market performance

Manage third-party vendors and consultants

Work with internal and external stakeholders to increase and enhance the use of advanced modeling and analytic methods and produce more robust insights into underlying brand/market dynamics

Work and prioritize projects in a fast paced and quickly evolving landscape

Manage brand analytics budget for their respective brands within the portfolio

Qualification

Pharmaceutical analyticsData analysisSQL proficiencyData visualization toolsSyndicated datasetsMarket researchCross-functional collaborationCommunication skillsOrganizational skillsProblem solvingStrategic thinking

Required

5+ years of experience in pharma, analytics or other relevant work areas

Bachelor's degree or post-graduate degree (Master's/Ph.D.) in quantitative field highly desired (Statistics, Management Science, Operations Research, Engineering, Accounting, Business, Marketing, Economics etc.)

Strong communication skills and ability to translate analytical/quantitative findings into meaningful insights

Strong organizational skills and ability to manage multiple, cross-functional projects simultaneously in a fast-paced environment

Strong understanding of various syndicated pharmaceutical datasets from IQVIA, Symphony, Market Access Data (i.e. patient longitudinal data, claims data, distribution, sales, demand, promotion, formulary)

Strength in one or more data analytical suites such as SQL, R, Python, SAS, etc

Programming/Coding proficiency in SQL and experience and/or understanding of other statistical tools such as R and SAS

Experience in data visualization and reporting tools such as MicroStrategy, PowerBI, etc

Experience in processing, analyzing, and synthesizing various data sources (syndicated, specialty pharmacy data)