SHRM · 1 day ago
Senior Specialist, Campaign Deployment
Alexandria, VA
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $95K/yr
3+ years expSHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. The Senior Specialist, Campaign Deployment is responsible for the hands-on build, testing, and deployment of SHRM’s automated marketing journeys and campaigns within the Adobe Engine, ensuring precision and compliance in execution.
EmploymentHuman ResourcesLegalRecruiting
No H1B
Responsibilities
Build, test, and deploy automated journeys and multi-channel campaigns within Adobe Journey Optimizer (AJO), ensuring each activation meets design specifications, audience logic, and compliance standards
Partner with the Lead, Journey & Campaign Development, and Marketing Operations to ensure correct data sources, schema connections, and attribute mappings are used for targeting and reporting
Conduct detailed QA and troubleshooting across audience lists, logic paths, and rendering tests to ensure flawless execution and deliverability
Collaborate with BI and Analytics teams to validate data accuracy, tagging, and tracking before and after campaign deployment
Coordinate with Creative and Content teams to implement copy, design, and assets optimized for automation and dynamic personalization
Leverage AJO’s dynamic content and decisioning capabilities to tailor experiences based on behavioral signals and audience engagement patterns
Ensure compliance with privacy and communication regulations (GDPR, CAN-SPAM, CCPA), adhering to consent and frequency management best practices
Document build processes, logic decisions, and testing results in alignment with Adobe Engine governance standards
Support campaign performance reporting by pulling key metrics and delivery data, highlighting trends and opportunities for improvement
Participate in post-launch reviews with the Lead and Manager, Growth Journeys, identifying lessons learned and optimization opportunities
Contribute to building reusable templates, snippets, and workflow libraries that improve efficiency and ensure consistency across campaigns
Partner with Performance Marketing and Demand Generation teams to integrate nurture and acquisition programs into the broader lifecycle ecosystem
Stay current on Adobe platform enhancements, automation trends, and email marketing best practices to continuously improve execution quality
Qualification
Required
Bachelor's degree in marketing, Communications, or related field, or equivalent experience
Three (3) or more years of experience in marketing automation or digital campaign deployment, preferably within an enterprise platform (Adobe Journey Optimizer, Marketo, Salesforce Marketing Cloud, or similar)
Proven success building and testing campaigns with complex segmentation, dynamic content, and personalization logic
Experience collaborating with Marketing Operations, BI, and Creative teams to execute data-driven campaigns
Hands-on proficiency in Adobe Journey Optimizer or equivalent marketing automation platforms
Solid understanding of audience segmentation, campaign logic, and personalization workflows
Detail-oriented mindset with a strong commitment to accuracy, compliance, and QA
Familiarity with data mapping, tagging, and analytics validation processes
Experience managing creative assets and dynamic content blocks within automation platforms
Basic understanding of AI and predictive decisioning features in marketing tools
Strong collaboration skills and ability to work cross-functionally with data, creative, and strategy partners
Exceptional organizational skills with the ability to manage multiple campaign builds simultaneously
Effective communicator who can translate technical details into clear, actionable updates
Continuous learner eager to explore new automation capabilities and marketing technologies
Preferred
Working knowledge of HTML/CSS for email build and troubleshooting
Adobe Journey Optimizer certification or other Adobe Experience Cloud credential preferred
Benefits
Professional growth and development
Health
Dental
Vision
Well-being
Health savings
Flexible spending
Retirement
Open leave
Annual discretionary bonus and incentives
Company
SHRM
The Society for Human Resource Management is the leading provider of resources serving the needs of HR professionals.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Amanda Bryson
Lead, CEO Communications
Christopher Lopez
Director, CEO Academy
Recent News
2025-12-29
2025-12-14
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