Apply on Employer Site

Bass Pro Shops · 6 hours ago

Creative Content Designer

Ridgedale, MO

Full-time

Onsite

Entry, Mid Level

Bass Pro Shops is a leading retailer in the outdoor and recreational industry, and they are seeking a Creative Content Designer for their Hospitality division. This role involves creating compelling visual content for advertising campaigns across various media, ensuring brand consistency, and collaborating with various teams to meet project goals.

E-CommerceHuntingRetail

Responsibilities

Concept development: Work with marketing, creative, and product teams to brainstorm and develop advertising campaign concepts

Visual asset production: Design and produce a wide range of visual content, such as display ads, social media graphics, email campaign assets, and video storyboards

Brand consistency: Ensure all visual and written content aligns with the brand's style, voice, and overall marketing strategy

Strategic implementation: Use data and user feedback to inform content decisions, measure performance, and optimize content for maximum engagement and conversion

Collaboration: Coordinate with copywriters, art directors, product managers, and other stakeholders to ensure project goals and deadlines are met

Trend monitoring: Stay current with design trends, new media technologies, and advertising best practices

Prototyping: Create mockups and prototypes to visualize and test content in the context of the user experience, especially for digital products like websites and apps

Qualification

Adobe Creative SuiteUI/UX toolsUser experience (UX)Content management systemsAnalytics platformsCreative thinkingCommunicationProject managementAdaptability

Required

Bachelor's Degree in Graphic Design, Communications, Advertising or a related field is preferred

Experience with web and mobile content, as well as a focus on user experience (UX) writing, is highly valued

Proficiency with design and collaboration software is essential, ie: Adobe Creative Suite: Photoshop, Illustrator, InDesign. UI/UX tools: Figma, Sketch, or Adobe XD

Familiarity with content management systems (CMS) and analytics platforms

Ability to generate innovative ideas and translate marketing objectives into compelling visual and written content

Excellent written, verbal, and presentation skills to effectively pitch ideas and collaborate with cross-functional teams

An understanding of UX design principles and user empathy to create content that solves problems for the target audience

Exceptional organizational skills to manage multiple projects, competing deadlines, and stakeholder feedback

The ability to work efficiently in a fast-paced, iterative environment

Benefits

Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

Medical

Dental

Vision

Health Savings Account

Flexible Spending Account

Voluntary benefits

401k Retirement Savings

Paid holidays

Paid vacation

Paid sick time

Bass Pro Cares Fund

And more!

Company

Bass Pro Shops

Glassdoor3.5

Your Adventure Starts Here! Find gear for Fishing, Boating, Hunting, Camping, and much more at Bass Pro Shops. It is a sub-organization of Great American Outdoors Group.

Founded in 1972