Fetch · 2 months ago
Principal Software Engineer
United States
Full-time
Remote
Lead/StaffFetch is a leading rewards app that empowers consumers to earn rewards for their purchases. They are seeking a Principal Software Engineer to design and evolve intelligent systems that enhance personalized consumer and advertising experiences, while leading the architecture and development of high-performance platforms.
E-CommerceLoyalty ProgramsMobile AppsShopping
Responsibilities
Architect for Scale, Intelligence, and Ads Quality: Design high-performance platforms that unify data, learning, and delivery, powering Fetch’s advertising, personalization, and measurement experiences. Build systems that drive relevance, transparency, and measurable quality across millions of interactions
Advance Intelligence in Production: Partner with ML and Data Science Teams to operationalize models for ranking, targeting, and feedback optimization, ensuring each system meets clear latency, reliability, and explainability standards. Define the architectural patterns that make Fetch’s intelligence both adaptive and accountable
Evolve the Ads Platform: Shape the backbone of Fetch’s ad-serving and quality ecosystem, spanning selection, ranking, attribution accuracy, and fraud prevention. Drive innovation in how Fetch measures and improves ad performance and user experience simultaneously
Define System and Experience Quality: Establish company-wide standards for ad and user experience quality, integrating performance, reliability, and relevance metrics. Embed SLOs, guardrails, and feedback loops to ensure our intelligent systems stay safe, measurable, and high-performing
Lead Through Influence and Product Partnership: Collaborate across Product, Platform, and Data teams to align technical decisions with business outcomes. Translate tradeoffs into measurable ROI, latency, and quality improvements that drive Fetch’s growth and partner success. Acts as a connective force across platform, product, and AI teams to drive alignment, clarity, and execution on long-term strategic initiatives
Accelerate Innovation Velocity: Champion AI-assisted iteration, experiment tooling, and feedback-driven observability to enhance developer and product velocity. Empower teams to move faster without compromising reliability or user trust
Mentor and Multiply Impact: Sponsor Senior Engineers and emerging Technical Leads, coaching them to design systems with data-backed decisioning and operational rigor. Scale your impact through mentorship and reusable patterns that elevate the org’s technical bar
Qualification
Required
Proven expertise in data-intensive and intelligent platform design that enables personalization, targeting, or large-scale quality optimization
Experience in ad platforms or performance marketing systems, particularly in ranking, targeting, or measurement optimization
Experience designing or scaling ad-serving, ranking, or recommendation systems where relevance, latency, and feedback loops are critical to success
Strong intuition for data quality, attribution accuracy, and ad performance metrics
Track record of leading cross-org technical initiatives that improved reliability, velocity, or experience quality
Deep experience bringing ML-driven intelligence into production, including feature pipelines, inference systems, and safety validation
Fluency in modern software ecosystems (Kubernetes, CI/CD, event streaming, observability, AI-assisted development workflows)
Demonstrated ability to translate technical design into business outcomes, influencing senior leadership and product strategy
Growth mindset: equally comfortable building and influencing, and relentlessly focused on measurable outcomes
Preferred
Familiarity with LLM agent frameworks (LangChain, Semantic Kernel, Haystack) or retrieval-augmented generation architectures
Expertise in feedback-based optimization systems, A/B experimentation, or learning-to-rank pipelines
Strong intuition for data quality, attribution accuracy, and ad performance metrics
Experience improving observability, latency, and cost-efficiency in intelligent or user-facing systems
Exposure to multi-modal or contextual intelligence, integrating structured and unstructured data into ranking or decision systems
Benefits
Equity: We offer employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
401k Match: Dollar-for-dollar match up to 4%.
Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
Continuing Education: Fetch provides ten thousand per year in education reimbursement.
Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, including Juneteenth and Indigenous People’s Day, as well as our year-end week-long break.
Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
Flexible Work Environment: Collaborate with your team in one of our stunning offices in Madison, Birmingham, or Chicago. Or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home.
Company
Fetch
Fetch is a consumer-engagement platform that enables users to earn and redeem rewards.
Founded in 2013
501-1000 employees
H1B Sponsorship
Fetch has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (2)
2023 (2)
2022 (1)
2021 (2)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$691.85MKey Investors
Morgan Stanley Private CreditHamilton LaneSoftBank Vision Fund
2024-12-10Secondary Market
2024-03-20Debt Financing· $110M
2022-04-07Series E· $240M
Leadership Team
Wes Schroll
CEO & Founder
Tyler Kennedy
Co-Founder / SVP - Operations
Recent News
headline.com
2026-01-13
2025-09-17
Company data provided by crunchbase