Elix · 2 months ago
Head of E-Commerce & Growth
New York, NY
Full-time
Hybrid
Director/Executive
8+ years expElix is a women-led wellness startup focused on improving women's health through Traditional Chinese Medicine. They are seeking a Head of E-Commerce & Growth to lead the digital customer journey, oversee e-commerce performance, and drive growth strategies to enhance customer acquisition and retention.
Health CareMedicalPharmaceuticalWellness
Responsibilities
Design and implement dynamic user journeys based on customer segmentation
Build sophisticated personalization logic that consider things like health assessment responses and severity scores, price sensitivity indicators, acquisition channel and intent signals
Create adaptive site experiences that evolve based on user actions
Develop "progressive disclosure" UX strategies i.e. start with simple value props, reveal complexity as engagement deepens, design information architecture that doesn't overwhelm, create multiple entry points for different customer types
Oversee all aspects of Elix’s Shopify storefront - site strategy, UX, and performance
Lead UX research including user interviews, journey mapping, and usability testing
Build and operationalize a rigorous CRO experimentation framework , including A/B and multivariate testing across PDPs, landing pages, offers, and funnels
Partner with design, product, and development to launch and QA rapid tests that improve conversion, AOV, and subscriber growth
Develop dashboards and analytics pipelines (GA4, Triple Whale, heatmaps) to track site performance and surface actionable insights
Own Elix’s growth model: CAC, LTV, retention, and revenue efficiency
Design, execute, and continuously optimize a full-funnel acquisition strategy across paid, organic, and referral channels (Meta, Google, TikTok, SEO, affiliates, influencers)
Build or leverage multi-touch attribution (MTA) models to understand true channel contribution and guide spend decisions
Lead creative and funnel testing programs that connect brand storytelling with measurable conversion outcomes
Partner with finance to forecast revenue, allocate budgets, and model payback periods and channel ROI
Lead lifecycle and CRM strategy (email, SMS, loyalty) to nurture customers throughout their wellness journey
Partner with Director of Lifecycle Marketing and agency to optimize flows, segmentation, and personalization for retention and repeat purchase
Integrate retention insights into product roadmap, content strategy, and customer experience
Lead and inspire a cross-functional team of marketers, growth analysts, and agency partners
Collaborate closely with Creative, Product, and Operations to ensure alignment on campaigns, launches, and site priorities
Foster a data-driven, test-and-learn culture while maintaining brand integrity and emotional resonance
Communicate results and insights with clarity to executive leadership, translating performance data into strategic decisions
Qualification
Required
8–10+ years in DTC e-commerce and growth marketing, ideally in wellness, beauty, or consumer health, with a proven ability to align channel strategy and daily priorities to overarching company goals and KPIs
Proven success scaling a digital brand through efficient CAC, high retention, and data-driven experimentation
Deep understanding of Shopify, GA4, CRO tools (Convert, Optimize, etc.), and lifecycle platforms (Klaviyo or similar) with a track record of leading testing that drives meaningful conversion and AOV gains
Expertise with performance channels (Meta, Google, TikTok) and emerging growth tactics (SEO, affiliates, influencer amplification)
Experience building or using multi-touch attribution (MTA) models to inform spend allocation
Analytical and strategic problem-solver with strong quantitative acumen and creative intuition that translates insights into clear, actionable plans
Exceptional communicator and leader who can simplify complexity, build cross-functional alignment, and lead with warmth, clarity, and accountability
Passionate about women's health, holistic healing, and helping others feel seen, supported, and empowered
Proven experience with personalization platforms
Benefits
Health, dental, and vision insurance
Wellness and professional development stipends
Flexible PTO and hybrid work schedule
Company
Elix
Elix is a personalized clinically-backed herbal remedies brand for women's hormonal health.
2-10 employees
Funding
Current Stage
Early StageTotal Funding
$2.68M2021-01-20Seed· $2.68M
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