Gen · 2 hours ago
Paid Social Media Manager
United States
Full-time
Remote
Senior Level
5+ years expGen Digital is seeking an experienced and performance-driven Paid Social Media Manager to own the execution, optimization, and creative innovation of paid social campaigns across their global brand portfolio. This role is critical to driving customer acquisition and revenue growth by combining data-driven performance strategy with creative storytelling and experimentation.
Cyber SecurityDigital MediaInformation Technology
No H1B
U.S. Citizen OnlyHiring Manager
Annu Singh
Responsibilities
Own full-funnel paid social execution — from creative strategy and campaign setup to optimization, measurement, and insights
Partner with internal and external creative teams to develop high-performing ad concepts that drive acquisition. Brief new concepts, launch, and provide insights to fuel growth
Implement AI-driven workflows to accelerate creative iteration, automate insights, and improve operational efficiency
Work closely with CRO and web teams to optimize the post-click experience — testing and improving landing pages, conversion flows, and on-site performance to lift CVR
Design and execute structured testing frameworks (creative, audience, bidding, attribution) to identify what drives growth and scale learnings across brands and markets
Monitor, analyze, and optimize campaigns across Meta, TikTok, Reddit, and emerging platforms — proactively identifying trends and actionable insights
Manage budget pacing, forecasting, and day-to-day spend allocation, ensuring efficiency and alignment with performance goals
Translate performance data into clear narratives and recommendations for stakeholders and leadership
Stay ahead of platform innovation by testing new features, formats, and AI tools to continuously enhance performance and workflow speed
Qualification
Required
5–8 years of hands-on experience managing paid social campaigns focused on customer acquisition and revenue growth
Deep knowledge of Meta Ads Manager, TikTok Ads Manager, and other major social platforms
Experienced managing large budgets with strong skills in forecasting, pacing, and ROAS optimization
Strategic thinker with an experimental mindset and strong understanding of platform algorithms, best practices, and performance marketing principles
Highly analytical and detail-oriented, using data to identify insights and inform optimization strategies
Strong communicator who collaborates effectively across creative, brand, analytics, and CRO teams
Experience using attribution tools like MTA/MMM and incrementality tests to optimize campaigns
Organized, proactive, and adaptable — able to balance multiple priorities in a fast-paced environment
Self-starter with a collaborative, problem-solving mindset and passion for creative and performance excellence
Motivated to stay ahead of digital marketing trends, AI-driven tools, and creative experimentation
Company
Gen
Gen is a cybersecurity company that offers security, identity protection, and privacy solutions.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$950M2025-02-13Post Ipo Debt· $950M
2022-11-08IPO
Leadership Team
Rich Matta
General Manager and Head of ReputationDefender
Recent News
2025-12-09
Morningstar.com
2025-12-08
2025-12-05
Company data provided by crunchbase