General Mills · 2 weeks ago
Growth Coach, Brand Building
Minneapolis, MN
Full-time
Onsite
Senior Level
$109K/yr - $182K/yr
5+ years expGeneral Mills is a company dedicated to making food the world loves while fostering a culture of innovation and growth. The Growth Coach will guide brand teams through the Growth Lab experience, helping them develop growth strategies and generate consumer insights to enhance brand performance.
Food and BeverageFood ProcessingManufacturingSnack FoodWholesale
No H1B
Responsibilities
Facilitate Brand & Creative Strategy in the Growth Lab; providing ongoing support to both in-lab and out-of-lab brands, reinforcing a growth mindset and a culture of innovation, experimentation and rapid learning
Coach brands in creative ideation, growth strategic clarity, and building a pipeline of consumer facing ideas for consumer testing
Guide teams through strategy and ideation workshops, three-year plans development, structured problem solving to uncover new growth opportunities
Partner with Creative & Design Strategists to guide brands to make bold, creative choices during the planning process
Act as a connector for brand teams and all Growth Lab stakeholders, helping them access the right expertise, frameworks, tools, and insights for ideation and growth
Continuously evolve Growth Lab tools, processes, best practices, and offerings to stay future-focused
Collaborate with Creative & Design Strategists, Brand Building Capabilities Team, iSquad, and SPARKS to evolve Growth Lab content, frameworks, and workshop designs
Optimize internal processes and session formats to improve learning outcomes, engagement, and practical impact for brand teams
Partner with iSquad (for innovation projects) and SPARKS (for experimentation and A/B testing) to deliver integrated Growth Lab support
Track and communicate impact, sharing success stories and outcomes to inspire continued brand transformation
Qualification
Required
Bachelor's degree in advertising, communications, marketing or related field
At least 5 years of experience in marketing, brand management, innovation, advertising, or strategy
Excellent communication, presentation and storytelling skills
Proven experience in facilitating workshops, training sessions, or group ideation activities
Experience working with or leading cross-functional teams
Familiarity with Design Thinking methodologies and innovation frameworks
Creative thinking and innovative problem-solving skills
Experience navigating fast paced, dynamic and complex environments
Strong leadership skills with the ability to build relationships, inspire and influence multiple stakeholders
Strong understanding of marketing principles, brand strategy, and consumer insights
Strategic thinker with the ability to translate complex ideas into clear, actionable plans that deliver business objectives
Strong organizational and time management skills
Preferred
Master's degree in advertising, communications, marketing or related field
5+ years of experience in marketing, brand management, innovation or strategy
Experience fostering a culture of innovation and growth in CPG organizations
Certification on Design Thinking or other agile/innovation methodologies and frameworks
Experience with A/B testing and experimentation methodologies
Proficiency in using collaboration tools and platforms (e.g., Miro, Mural)
Deep understanding of consumer research methodologies
Learning mindset and interest for the latest trends in marketing and innovation
Demonstrated ability to lead through ambiguity & change
Benefits
Foundation of health benefits
Retirement and financial wellbeing
Time off programs
Wellbeing support and perks
Annual incentive program
Company
General Mills
General Mills is a food company that manufactures and markets branded consumer foods.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$2.7B2024-10-15Post Ipo Debt· $2.7B
1928-11-30IPO
Leadership Team
Asheesh Saksena
Chief Growth Officer
Jacqueline R. Williams Roll
Chief Human Resources Officer
Recent News
2026-01-07
Company data provided by crunchbase