PGA TOUR Superstore · 19 hours ago
Director Data Science & CRM
Roswell, GA
Full-time
Onsite
Director/Executive
10+ years expPGA TOUR Superstore is the world's biggest and fastest-growing golf retailer, focused on delivering exceptional customer experiences through innovative technology and data-driven strategies. They are seeking a Director of Data Science and CRM to lead customer relationship management and personalization efforts, optimizing customer experiences and driving revenue growth through advanced analytics and strategic initiatives.
E-CommerceGolfSportsTennis
Responsibilities
Develop and execute a data-driven strategy to optimize retail operations, enhance customer experiences, and drive revenue growth through advanced analytics, machine learning, and predictive modeling
Utilize data analytics to gain deep insights into customer behavior, preferences, and purchasing patterns, enabling the creation of personalized shopping experiences and targeted marketing campaigns to increase customer loyalty and satisfaction
Manage the CRM platform, ensuring its effective utilization to personalize customer communications, optimize segmentation strategies, and drive targeted marketing campaigns
Develop and refine customer segmentation models to identify and target key customer segments for tailored marketing initiatives and improved customer engagement
Lead, mentor, and develop a high-performing team, fostering a culture of collaboration, innovation, and continuous improvement
Oversee the analysis of customer data, market trends, and sales metrics to derive actionable insights and recommendations for business optimization and revenue generation
Establish KPIs and metrics to measure the effectiveness of CRM initiatives, analyzing campaign performance and customer behavior to iterate and optimize strategies
Collaborate with various departments such as marketing, operations, finance, and IT to integrate data-driven insights into decision-making processes, enabling the company to respond dynamically to market trends and consumer behavior
Evaluate and recommend the adoption of new analytics tools, technologies, and data management systems to improve efficiency and effectiveness in CRM operations
Utilize predictive analytics and forecasting models to anticipate customer behavior, identify opportunities, and mitigate risks within the retail landscape
Manage the budget for analytics and CRM initiatives, ensuring cost-effective allocation of resources and delivering measurable ROI
Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) and implement robust data security measures to safeguard customer information
Prepare and present comprehensive reports, dashboards, and presentations to senior management, conveying insights, progress, and recommendations for strategy refinement
Qualification
Required
BA or BS in business, Computer Science, Information Systems, Analytics, Operations Research, Statistics, Engineering, or related fields
Minimum 10-15 years of prior consumer insights & analytics experience
Proficiency in statistical analysis, machine learning, predictive modeling, and data mining techniques, with a strong ability to extract actionable insights from complex data sets specific to retail operations
Hands-on experience with CRM platforms (e.g., Salesforce, Adobe, or similar), including configuration, customization, and utilization for personalized marketing, customer segmentation, and campaign management
Proficient in programming languages (Python, R, SQL) and data visualization tools (Tableau, Power BI) necessary for data analysis, manipulation, and presentation
Ability to translate data insights into actionable business strategies, aligning data science, analytics, and CRM initiatives with overarching business goals to drive revenue growth and operational efficiency
Excellent communication skills with the ability to convey complex data findings to non-technical stakeholders, presenting insights, strategies, and recommendations clearly and compellingly
Proven track-record of driving analytics & insights in retail and consumer organizations
Experience with driving a deep understanding of consumer segmentation
Experience with customer experience management platforms such as Qualtrics or Medalia
Preferred
MBA preferred
Company
PGA TOUR Superstore
PGA TOUR Superstore is the official online store of the PGA TOUR which sells golf and tennis items. It is a sub-organization of AMB Group.
1001-5000 employees
H1B Sponsorship
PGA TOUR Superstore has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (2)
2022 (1)
2021 (2)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
$9M2011-05-09Series Unknown· $9M
Leadership Team
M
Matthew Prater
Chief Financial Officer
Recent News
The Philadelphia Inquirer
2025-10-30
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2025-10-23
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2025-10-23
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