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Big Cedar Lodge · 2 months ago

Creative Content Designer

Ridgedale, MO

Full-time

Onsite

New Grad, Entry Level

Big Cedar Lodge is a hospitality company under Bass Pro Shops, seeking a Creative Content Designer to create compelling visual content for advertising campaigns across various media. The role involves collaborating with various teams to develop concepts, produce visual assets, and ensure brand consistency while optimizing content for engagement and conversion.

HospitalityResorts

Responsibilities

Concept development: Work with marketing, creative, and product teams to brainstorm and develop advertising campaign concepts

Visual asset production: Design and produce a wide range of visual content, such as display ads, social media graphics, email campaign assets, and video storyboards

Brand consistency: Ensure all visual and written content aligns with the brand's style, voice, and overall marketing strategy

Strategic implementation: Use data and user feedback to inform content decisions, measure performance, and optimize content for maximum engagement and conversion

Collaboration: Coordinate with copywriters, art directors, product managers, and other stakeholders to ensure project goals and deadlines are met

Trend monitoring: Stay current with design trends, new media technologies, and advertising best practices

Prototyping: Create mockups and prototypes to visualize and test content in the context of the user experience, especially for digital products like websites and apps

Qualification

Adobe Creative SuiteUI/UX toolsUser experience (UX) writingContent management systemsAnalytics platformsCreative thinkingCommunicationProject managementAdaptability

Required

Bachelor's Degree in Graphic Design, Communications, Advertising or a related field is preferred

Experience with web and mobile content, as well as a focus on user experience (UX) writing, is highly valued

Proficiency with design and collaboration software is essential, ie: Adobe Creative Suite: Photoshop, Illustrator, InDesign. UI/UX tools: Figma, Sketch, or Adobe XD

Familiarity with content management systems (CMS) and analytics platforms

Ability to generate innovative ideas and translate marketing objectives into compelling visual and written content

Excellent written, verbal, and presentation skills to effectively pitch ideas and collaborate with cross-functional teams

An understanding of UX design principles and user empathy to create content that solves problems for the target audience

Exceptional organizational skills to manage multiple projects, competing deadlines, and stakeholder feedback

The ability to work efficiently in a fast-paced, iterative environment