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CEB - #1 for California Law · 1 month ago

Senior Executive Director, Campaign Content and Creative

Los Angeles, California

Full-time

Hybrid

Director/Executive

15+ years exp

The Regents of the University of California is seeking a Senior Executive Director, Campaign Content and Creative. This role will be critical in enhancing donor communications and overseeing marketing and communications efforts for UCLA's philanthropic campaign.

Law EnforcementLegalLegal Tech

Responsibilities

Play a critical role in elevating both campaign-specific and ongoing donor communications

Serve as our senior-most leader in development marketing and communications with responsibility for both campaign-related efforts and ongoing philanthropic communications

Oversee evergreen storytelling and engagement initiatives that elevate donor experience, support major gift activity, and advance philanthropic priorities year-round

Shape how UCLA articulates its vision, earns trust, and inspires transformational investment from the communities it serves

Serve as an architect to evolve our strategy, galvanize cross-function teams, and deliver a modern, scalable engagement model that reflects the excellence and inclusivity of UCLA

Guide efforts in a strategic marketing and communications endeavor designed to focus energy, inspire belief, and drive engagement through compelling storytelling and shared purpose

Qualification

Development marketingCampaign communicationsStaff managementConstituent management systemsDigital marketingStrategic program evaluationProject managementAnalytical skillsEmpathyLeadership skillsCommunication skills

Required

15+ years of progressively responsible experience managing programs in development marketing, brand strategy, or campaign communications—preferably in higher education or mission-driven institutions

Prior experience with and ability to identify and apply current and emerging marketing trends and practices, preferably in the advancement field, including new and emerging strategies and technologies—such as AI-powered tools—to improve team effectiveness, donor engagement, and communications outcomes

Strong experience managing staff with demonstrated leadership abilities that foster learning and excellence among team members; supervisory skills to recruit, train, organize, direct, guide, motivate, monitor and evaluate staff to produce high quality work; skill to take corrective action as required

Experienced in navigating matrixed environments—diplomatic with exceptional ability to motivate, manage and influence without formal authority, align diverse teams around shared goals, and build coalitions across central and unit-based stakeholders

Experience with and strong understanding of constituent management systems and platforms (e.g., Blackbaud CRM and Salesforce Marketing Cloud) and their impact in fundraising and donor engagement

Advanced ability to conceive, implement and evaluate strategic programs to achieve established goals

Highly developed managerial and leadership skills with demonstrated ability to independently lead integrated functional teams, ideally in a decentralized, complex organization

Deep understanding of campaign planning cycles and the role of storytelling, stewardship, and donor engagement in philanthropy

Demonstrated ability to use strategies and tools to move public opinion, encourage stakeholder involvement and support, increase donor support and establish brand preference and choice

Skilled in project management, resource prioritization, and managing high-volume creative output across platforms

Fluency in digital marketing and constituent relationship management to guide content strategy and measurement, including audience segmentation, performance analysis, and marketing automation

Ability to handle information with sensitivity, discretion and solid judgment

Exceptional written, verbal communication and interpersonal skills; political acumen to communicate and collaborate with a wide variety of professionals

Highly advanced research, analytical and problem-solving skills

Advanced knowledge of UCLA, including its achievements, mission, goals, vision, infrastructure, products and services

Ability to lead with empathy, build trust across functions and disciplines

Comfortable managing ambiguity while driving toward clarity and execution. Knowledge of the role of public universities in driving societal impact

Ability to work evenings and/or weekends as needed

Ability to travel as needed

Preferred

Bachelor's Degree in marketing, communications or related field

Benefits

Pension and other retirement savings plans

Company

CEB - #1 for California Law

CEB – #1 for California Law ● CEB is the leading provider of legal research, practical guidance and continuing education, specific to the state of California.

Founded in 1947

Oakland City, Indiana, USA

51-200 employees