GoodShip · 1 month ago
Senior Demand Generation Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
8+ years expGoodShip is the first all-in-one platform for freight orchestration and procurement, aiming to optimize truckload freight spend and service outcomes. They are seeking a Senior Demand Generation Manager to design and execute marketing programs that drive pipeline and revenue growth in a high-growth B2B SaaS environment.
Freight ServiceLogisticsTransportation
Responsibilities
Develop and execute a demand generation strategy across paid, owned, and earned channels
Launch and optimize paid media campaigns (search, social, display, retargeting) to drive qualified leads efficiently
Design retargeting, nurture and content syndication programs to re-engage high-intent audiences and convert them
Launch, measure, and test an ABM pilot focused on high-value prospects, collaborating closely with the Sales team on target account selection, strategy, and execution
Explore and test new acquisition channels and campaign formats to scale lead generation
Lead SEO and AEO efforts to grow organic traffic, enhance search visibility, and improve inbound conversion quality
Analyze search and site performance, and optimize site structure and content to improve discoverability and conversion
Define and operationalize GoodShip’s marketing and revenue funnel architecture, including lifecycle stage definitions (lead, MQL, SQL, opportunity), conversion criteria, and sales handoffs, in close partnership with Sales and Marketing leadership
Execute and scale marketing operations in HubSpot, contributing to automation workflows, lead scoring models, nurture programs, dashboards, and integrations across the broader tech stack
Build and maintain landing pages and microsites using Webflow to support campaigns and optimize conversion performance
Measure and optimize campaign performance across all channels using data-driven insights
Report on core metrics — pipeline contribution, MQL volume, CAC efficiency, and ROI — and partner with leadership to act on these insights
Work closely with the team to develop integrated, multi-channel campaigns and ensure alignment to business goals
Continuously test new strategies, tools, creative approaches and campaign tactics to optimize lead quality and conversion rates across the funnel
Qualification
Required
8-10 years of experience in B2B SaaS marketing, responsible for demand generation or growth marketing in a startup or high-growth environment
Proven success marketing to enterprise-level customers, with measurable pipeline and growth results
Hands-on experience with HubSpot (automation, workflows, reporting) and Webflow (landing page creation and optimization)
Deep understanding of paid media, SEO/AEO, retargeting, content syndication, acquisition channels, analytics and attribution
Competitive by nature and process-driven, combining disciplined execution with a bias toward action and a drive to outperform targets and benchmarks
Analytical, data-driven mindset; comfortable making strategic decisions based on performance metrics
Excellent project management skills and ability to prioritize and execute quickly in a solo or small-team role
Preferred
Experience in logistics, transportation or supply-chain technology is a plus
Benefits
Competitive salary and meaningful equity in GoodShip
100% employer-paid health benefits
Unlimited PTO
Winter break the week of December holidays
Fully remote work environment (Seattle-region preferred)
Destination team off-sites
Company
GoodShip
GoodShip is a freight orchestration platform offers shippers tools to manage and optimize their transportation networks efficiently.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$40.4MKey Investors
Greenfield PartnersBessemer Venture PartnersFUSE
2025-08-12Series B· $25M
2024-05-16Series A· $8M
2023-04-14Seed· $5M
Recent News
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