Empire Marketing Strategies · 1 month ago
Category Insights Manager
Coppell, TX
Full-time
Onsite
Entry, Mid Level
$65K/yr - $85K/yr
2+ years expEmpire Marketing Strategies is seeking a Category Insights Manager to support the Murray’s Cheese business at Kroger. This role involves data analysis and storytelling to drive category management strategies, ensuring optimal performance for the Murray’s Cheese portfolio.
AdvertisingCRMFood and BeverageMarketing
Responsibilities
Develop and nurture strong business relationships with Kroger’s Murray Cheese team to establish Empire Marketing Strategies as a key partner in category management
Act as the primary contact for all category management needs related to Murray’s Cheese
Serve as the omnichannel subject matter expert on Murray’s Cheese, mastering applicable POS and customer loyalty card data
Ability to utilize the following systems: Business Objects (BzO), 84.51° OnDemand, Stratum, and Power Query/Power BI, and others, to create comprehensive analytics
Analyze and synthesize data to identify risks, opportunities, and performance gaps related to distribution, assortment mix, shelving, placement, and other key metrics
Involve in the development and execution of online and offline assortment/merchandising optimization, new product introductions, seasonal programs, and pricing/promotional planning
Employ critical thinking and problem-solving skills to translate insights into actionable retail strategies
Provide ad-hoc category management reporting, trend analysis, and customized reports to internal leaders as needed
Communicate findings and recommendations clearly and effectively through verbal, written, and presentation formats
Respond in a timely manner to internal and external correspondence via email and phone
Perform high level Excel spreadsheet functions including: VLOOKUP’s, Indexes, Create and Modify Pivot Tables, Data manipulation, creating data tables and charts, filtering data lists, templates and importing and exporting data
Ad hoc reporting as required
Provide administrative and analytical support
Perform data entry
Create and maintain complex spreadsheets
Qualification
Required
Bachelor's degree in business, Marketing, Management, Accounting, Data Analytics, or equivalent experience required
2-5 years of experience in consumer goods, retail, or syndicated data with a focus on category management, sales, business analytics, and/or shopper insights
Extensive experience with syndicated data, customer card/POS data, and panel data, with proficiency in tools such as Circana, Nielsen, 84.51, Numerator, dunnhumby, SPINS, Spectra/demographics
Experience in sales and/or analytical sales support, with a focus on face-to-face engagement with Kroger
Experience managing relationships with third-party agencies, brokers, and data/insight providers
Familiarity with the Cheese category
Business Objects (BzO), 84.51° OnDemand, Stratum, and Power Query/Power BI
Ability to distill complex data into simple, actionable insights
Demonstrated ability to build collaborative partnerships across functional teams
Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint)
Exceptional communication skills – verbal, written, and presentation
Strong organizational and project management skills
Preferred
CPCM (Certified Professional Category Manager) and/or a master's degree
Experience in sales and/or analytical sales support, with a focus on face-to-face engagement with Kroger
Experience managing relationships with third-party agencies, brokers, and data/insight providers
Familiarity with the Cheese category
Additional analytical competencies (e.g., Symphony Retail AI/EYC, Tableau, Microsoft Access, Blue Yonder, SQL, VBA)
Company
Empire Marketing Strategies
Empire Marketing Strategies is a food production company that offers perishable sales and merchandising services.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Michael Marek
CFO & CAO
Danielle Fleming
Human Resources Business Partner
Recent News
Canadian News Wire
2023-05-30
Company data provided by crunchbase