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The New York Times · 1 month ago

Senior Manager, Digital Media & Communications

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff

$110K/yr - $130K/yr

8+ years exp

The New York Times is a leading independent journalism organization focused on delivering high-quality news. They are seeking a Senior Manager, Digital Media & Communications to develop and execute a comprehensive social media strategy that supports their corporate communications and manages issues during sensitive situations.

Digital MediaJournalismNews

H1B Sponsor Likely

Responsibilities

You will be responsible for developing and executing a comprehensive social media strategy for the corporate communications accounts of the New York Times, leveraging social media to tell our story and responding to relevant trends

You will manage our corporate communications social channels, creating compelling and timely content, monitoring conversations, and working closely with colleagues across the communications team to surface relevant topics

You will assist in the development and execution of social media rapid response plans during crises, breaking news, or sensitive issues, drafting, creating and posting approved rapid response content (e.g., statements, FAQs, reactive posts, short videos and other creative formats) across various social platforms, ensuring accuracy and brand consistency

You will also be responsible for crafting a nuanced social media issues management strategy for the New York Times, adhering to approved messaging and brand guidelines

You will identify potential reputational risks and escalate them to the appropriate stakeholders for timely intervention

Working closely with our data team, you will monitor engagement and sentiment on rapid response posts, providing real-time feedback and insights

You will be responsible for providing after action reports summarizing the effectiveness of your strategy

Qualification

Social media strategyRapid response communicationsIssues managementSocial media management platformsEditing skillsStakeholder managementCurrent eventsCreative formatsTools

Required

A bachelor's degree and 8+ years of increasing experience working in social and digital media, with experience working on rapid response and issues management communications for a high profile organization

Deep understanding of current events and how narratives evolve across social and digital media platforms

Proven experience developing and executing successful social media strategies with a strong understanding of online community dynamics and brand reputation management

Proficiency with social media management platforms and social listening tools

Exceptional writing and editing skills; proficiency with using creative formats and tools, including video, to share information across social platforms

Demonstrated stakeholder management skills, with experience developing consensus and alignment on a strategic point of view across a diverse and matrixed organization

Demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world

Preferred

Prior experience working at a media organization or a large corporation with international reach and prominent presence on social media

Prior study or work with online influencers or high-follower social media accounts

Company

The New York Times

The New York Times is powered by the idea that independent, deeply reported journalism fuels a healthy and engaged society.

Founded in 1851

New York, New York, USA

1001-5000 employees

https://www.nytco.com/

H1B Sponsorship

The New York Times has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (40)

2024 (20)

2023 (21)

2022 (36)

2021 (27)

2020 (36)