Smile Doctors · 2 months ago
Director, CRM
Dallas, TX
Full-time
Onsite
Director/Executive
8+ years expSmile Doctors is the nation’s leading Orthodontic Support Organization, dedicated to providing innovative support services for orthodontists. They are seeking a Director, CRM to optimize the patient communication strategy across the entire patient journey, ensuring high engagement and satisfaction through effective communication and collaboration with cross-functional teams.
DentalHealth CareHospitalMedical
Responsibilities
Ideate, build, implement, and lead the patient communication journey strategy from pre-visit through post-treatment across multiple functional areas within the organization
Drive high patient engagement with communications through consistent testing of new tactics and/or messaging
Develop reports to assist business partners with understanding the impact of the patient contact strategy and identifying opportunities for improvement
Track the impact of email/SMS strategy on new patient exam show-up rates, conversion, and reactivation to ensure goals are achieved
Collaborate with cross-functional partners on non-marketing contacts and strategy, including Operations, Finance, and Field Marketing
Partner with IT and external consultants to build a robust data environment to support the patient journey strategy
Lead a team of CRM professionals, continuing to keep up to date on changing technologies and industry trends
Work with Salesforce professional services and/or third-party consultants to achieve development objectives
Qualification
Required
Bachelor's degree in Marketing, Advertising, Communications, or a related field required
Eight (8) years of email & SMS marketing experience with an agency and/or large multi-brand organization required; dental or healthcare marketing preferred
Three (3) years of supervisory experience required
Expert knowledge of Salesforce Marketing Cloud, including building journeys
Expert knowledge of email responsiveness design
Advanced knowledge of Microsoft Office applications including Word, Excel and PowerPoint
Strong written and oral communication skills
Ability to lead and develop high performing teams
Ability to present complex performance data in a clear and concise manner, making it easy for non-technical partners or stakeholders to understand
Preferred
Dental or healthcare marketing experience preferred
Benefits
Medical, dental, vision and life insurance
Short and long-term disability coverage
401(k) plan
3 weeks paid time off in your first year + paid holidays
Discounts on braces and clear aligners for you and your family members
Company
Smile Doctors
Smile Doctors is an orthodontics that focuses on dental service organizations.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$550MKey Investors
THLLinden Capital Partners
2023-07-19Private Equity· $550M
2022-01-05Private Equity
2017-10-19Private Equity
Leadership Team
John (J.) Hedrick
Chief Executive Officer
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