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PMG · 1 day ago

Analytics Senior Lead

Dallas, TX

Full-time

Onsite

Senior Level, Lead/Staff

5+ years exp

PMG is a global independent marketing services and technology company recognized for its innovative work culture. The Analytics Senior Lead will manage the analytics request process, develop custom analytics solutions, and collaborate with cross-functional teams to design and validate measurement strategies, ensuring high-quality deliverables that empower clients to make data-driven decisions.

AdvertisingBrand MarketingContent MarketingCreative AgencyDigital Marketing

H1B Sponsor Likely

Responsibilities

From the intake process to client delivery, manage the analytics request process ensuring an output of high quality, on-time deliverables

Support the development and maintenance of custom analytics solutions, from data sourcing to SQL to data visualization, while managing requests and troubleshooting issues

Create clear, comprehensive media reporting tying performance to customer actions and business KPIs for technical and non-technical audiences, thereby empowering teams and clients to act with confidence

Collaborate with cross-functional teams—including Media, Client Strategy, Data Science, Engineering—to design, implement and validate measurement strategies tailored to client objectives

Mentor others within data visualization and data engineering, fostering their growth while holding them accountable for delivering high-quality work

Stay ahead marketing measurement trends, tools, and best practices, contributing to PMG’s thought leadership and driving innovation

Qualification

Marketing analyticsSQLData visualizationData warehousingMarketing measurement frameworksPythonRStakeholder relationship buildingProactive data quality improvementCuriosityPeople-focused leadershipAdaptability

Required

5+ years of experience in analytics (3+ years of which must be marketing analytics related), with a bachelor's degree or equivalent work experience

Hands-on experience with data warehousing solutions such as Amazon Redshift, BigQuery and Snowflake to implement and manage ETL pipelines (dbt) to streamline data workflows and ensure data integrity, accuracy and comprehensiveness

Expertise in SQL for complex data manipulation, optimization, and deriving proactive business insights from large-scale datasets

Experience working with ad tech and digital marketing data, with a deep understanding of how data drives decision-making across channels

Strong working knowledge of marketing measurement frameworks, including media mix modeling, lift testing, and incrementality testing

Advanced proficiency in using visualization platforms such as Tableau, Power BI, or Looker to build scalable, self-serve dashboards and performance reports

Strong working knowledge of Python or R to conduct advanced analysis, automate workflows, and support statistical modeling when needed

Proven ability to build strong stakeholder relationships in a fast paced environment while leading strategic analytics projects, especially measurement frameworks, and synthesize insights into clear recommendations for individuals at all tiers of the organization

Partner across functions—including product, media, engineering, analytics, and strategy—to influence KPIs, business planning, and campaign optimization

A proactive approach to improving data quality, consistency, and accessibility across teams and tools

A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value

A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel

Preferred

Masters degree in a subdomain of Analytics or Data Science

Background in financial services

Experience with Data Clean Rooms

Benefits

Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.

Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.

Parental Leave: We provide paid parental leave to support your family during important life events.

Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.

Fertility and Family Support: Access fertility benefits for all team members and their spouses.

Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.

Pet Insurance: Protect your pet's health and your finances.

Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.

Commuter Benefits: Access support for travel and commuting needs, where available.

Annual Bonus: All employees are eligible for an annual bonus.

Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.

AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Company

PMG

Glassdoor3.3

PMG is a digital agency.

Founded in 2010

Fort Worth, Texas, USA

501-1000 employees

http://www.pmg.com

H1B Sponsorship

PMG has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2024 (2)

2023 (2)