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TerraClear Inc · 1 month ago

Performance Marketing Manager

Boulder, CO

Full-time

Hybrid

Mid, Senior Level

$125K/yr - $143K/yr

4+ years exp

TerraClear Inc is a company that applies artificial intelligence and robotics to transform agricultural intelligence. They are seeking a Performance Marketing Manager who will drive measurable marketing outcomes across digital channels, optimize spending, and enhance growth through data-driven insights.

AgricultureIndustrial AutomationMachine LearningRobotics

Responsibilities

Develop and execute performance multi-channel marketing strategies and campaigns, including email marketing, social media, paid search, direct mail, print advertising, content marketing, etc., to drive awareness, acquisition, conversion, and retention. Work with advertising vendors to develop like audiences and drive both lead quality and volume

Own marketing analytics and attribution, providing clarity on channel ROI, CAC, LTV, and overall marketing efficiency

Optimize campaigns through continuous A/B testing, creative iteration, and audience segmentation to improve key performance metrics

Manage budgets and pacing, ensuring efficient allocation of spend across channels for maximum ROI

Collaborate cross-functionally with content marketing, product, and sales teams to align performance campaigns with broader business objectives

Create and maintain dashboards (e.g., Google Analytics, Looker, Power BI,) that visualize campaign performance and uncover actionable insights

Lead reporting cadence on digital marketing KPIs—providing clarity on what's working, what's not, and what's next

Stay ahead of trends in growth marketing, analytics tools, AI-driven optimization, and emerging ad platforms

Oversee and optimize TerraClear's website to improve user experience, SEO, and lead generation efforts. Ensure content is up-to-date, relevant, and aligned with overall marketing objectives

Qualification

Digital MarketingData AnalyticsPerformance MetricsPaid Media CampaignsMarketing AutomationData VisualizationAttribution ModelingCommunication SkillsCollaborationProblem Solving

Required

Bachelor's degree in Marketing, Business Analytics, Economics or a related field

4-7 years of proven experience in digital or performance marketing, preferably in a growth-oriented environment

Proven track record of managing and scaling paid media campaigns with clear ROI in a fast-paced start-up environment

Strong quantitative and analytical skills—able to translate data into actionable marketing strategies

Hands-on experience with data visualization tools (e.g., Looker, Tableau, Power BI) and marketing automation/CRM platforms (e.g., HubSpot)

Advanced proficiency in Google Ads, Meta Ads, LinkedIn Campaign Manager, and Google Analytics (GA4)

Experience with attribution modeling, conversion tracking, and A/B or multivariate testing

Excellent communication skills with the ability to present complex data in clear, actionable terms

Benefits

Pre-IPO stock options (tax-advantaged ISOs)

Competitive base salary

Medical, dental, and vision insurance - 100% of premiums paid for employees and 85% of premiums paid for dependents

Generous paid time off and holidays

401(k) Plan

An inclusive and tight company culture that is mission driven

Company

TerraClear Inc

TerraClear develops precision agriculture solutions that combine AI, computer vision, and robotics to help growers prepare and manage fields more efficiently.

Founded in 2017

Issaquah, Washington, USA

11-50 employees