Yelp · 1 week ago
Search Engine Marketing Manager (SEM)
United States
Full-time
Remote
Mid, Senior Level
$89K/yr - $150K/yr
4+ years expYelp is a cutting-edge performance marketing company focused on connecting consumers with local businesses. They are seeking an experienced Search Engine Marketing Manager to optimize their SEM strategies and manage a significant budget to drive marketplace growth.
AdvertisingAppsInternetMobileSearch Engine
Responsibilities
Manage the day-to-day operations for our paid search marketing strategy, setting up campaigns, optimizing bids, ad copy, landing pages and more
Obsess over data. You will analyze performance metrics from internal database tools, third party systems, APIs, and data feeds to drive growth in profit
Monitor and report on daily SEM portfolio performance using our in-house SEM systems and conduct analysis and investigations using Excel, Tableau, and SQL
Create a roadmap for continual innovative testing to drive growth and ongoing optimization to drive efficiencies and achieve performance targets
Conduct tests on SEM best practices including: Portfolio Expansions, Traffic Curation, Ad Copy Testing
Evaluate test results using Excel & Stat Sig calculators to determine if the results meet success criteria and if they are statistically significant
Think big picture, you will prepare, analyze and communicate performance metrics for completed projects to the team and key stakeholders across the business
Demonstrate flexibility in a constantly changing search ecosystem and stay apprised of latest trends and best practices
Collaborate with our in-house analytics and technology teams to conduct performance deep dives and inspire the next generation of our portfolio management tools
Qualification
Required
4+ years of experience using Google Adwords and Bing Ads with large keyword portfolios and at least high 6 figure to 7 figure monthly search budgets required
Deep understanding of automated search bidding strategies including tCPA & tROAS required
Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypotheses
Advanced proficiency with Excel is a must (e.g. Power user leveraging Vlookups, pivot tables). Ability to use SQL is a big plus
Bachelor's degree in a quantitative field (e.g. mathematics, statistics, computer science, etc.)
Excellent leadership and collaboration skills (e.g., communicating, coordinating, building consensus, influencing without authority, listening, being open to other perspectives)
Benefits
Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
12 paid holidays
One floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan
Company
Yelp
Yelp is an online platform that connects people with great local businesses through user-generated reviews and recommendations.
1001-5000 employees
H1B Sponsorship
Yelp has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (48)
2024 (43)
2023 (61)
2022 (84)
2021 (61)
2020 (72)
Funding
Current Stage
Public CompanyTotal Funding
$56MKey Investors
Elevation PartnersDAG VenturesBenchmark
2012-03-02IPO
2010-01-27Series E· $25M
2008-02-26Series D· $15M
Leadership Team
Jeremy Stoppelman
CEO
Sam Eaton
Chief Technology Officer
Recent News
PhAndroid.com
2026-01-07
2026-01-07
2026-01-07
Company data provided by crunchbase