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Weber Shandwick · 3 hours ago

Account Director, Earned Media Strategy

New York, NY

Full-time

Onsite

Director/Executive

$100K/yr - $130K/yr

6+ years exp

Weber Shandwick is seeking an Account Director, Earned Media Strategy with exceptional earned strategy and media relations prowess to support Brand clients. The role involves building relationships with media, crafting compelling stories, and leading the execution of earned media programs while mentoring junior team members.

AdvertisingAnalyticsConsultingContentMarketingPublic RelationsReputation

Responsibilities

Possesses superlative AP Style writing skills

Builds and maintains excellent relationships with media

Understands industry landscape/issues that may directly and indirectly impact a client

Endlessly curious about our client’s business and their competitors

CPG, Retail, Lifestyle, Consumer Health, F&B knowledge and curiosity

Proactively and reactively crafts and tells compelling stories on behalf of clients

Leads the development of and is responsible for the execution of earned and integrated media programs

Develops strategies/plans and writes media materials

Brings a client-focused attitude that results in work being performed to the highest quality standards

Counsels and interacts effectively with clients and leaders at client organizations

Serves as key team member on client and inter-agency teams

Mentors, coaches and develops direct reports and more junior team members

Cultivates and participates in new business opportunities and pitches

Qualification

Earned media strategyMedia relationsAP Style writingCPG knowledgeClient serviceProactivityCollaborationCritical thinkingConflict resolution

Required

6-8 years of experience

Experience leading projects from start to finish, working with integrated teams across various disciplines

Earned strategy and media relations experience

Bachelor's degree

Possesses superlative AP Style writing skills

Builds and maintains excellent relationships with media

Understands industry landscape/issues that may directly and indirectly impact a client

Endlessly curious about our client's business and their competitors

CPG, Retail, Lifestyle, Consumer Health, F&B knowledge and curiosity

Proactively and reactively crafts and tells compelling stories on behalf of clients

Leads the development of and is responsible for the execution of earned and integrated media programs

Develops strategies/plans and writes media materials

Brings a client-focused attitude that results in work being performed to the highest quality standards

Counsels and interacts effectively with clients and leaders at client organizations

Serves as key team member on client and inter-agency teams

Mentors, coaches and develops direct reports and more junior team members

Cultivates and participates in new business opportunities and pitches

Business Acumen– align talent strategies to drive business goals

Client Service– client focus and ability to build trust and rapport across all levels

Proactivity – exhibit relentless pursuit for new and innovative talent strategies

Collaboration– build strong relationships at all levels across the organization

Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs

Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Company

Weber Shandwick

Glassdoor3.7

Weber Shandwick is a global public relations firm with offices in major media, business, and government capitals around the world. It is a sub-organization of Interpublic Group.

Founded in 2001

New York, New York, USA

1001-5000 employees