Heartland Food Products Group · 5 months ago
Area Sales Manager - Office Coffee
United States
Full-time
Remote
Senior Level
5+ years expHeartland Food Products Group is revolutionizing the beverage industry with innovative products like Peel & Pour Pods. The Area Sales Manager will manage a team of Direct Sales Representatives, driving revenue growth and market penetration while identifying and closing new business opportunities.
CoffeeConsumer GoodsManufacturing
Responsibilities
Coach, develop, and manage a team of Direct Sales Representatives (DSR) in designated region
Develop new business and manage existing customers in office coffee, bars, and restaurants
Utilize value-based selling to prospect and close new business and manage the full sales cycle
Organize and effectively manage a potential customer funnel of targets
Coordinate and execute training and marketing project support for Java House accounts
Keep current with and educate potential customers on liquid coffee and specialty beverage trends
Demonstrate a proactive mentality for setting sales goals and closing accounts
Drive sales performance and revenue growth
Qualification
Required
Bachelor's Degree required, preferably in Sales, Marketing, or Business
5+ years' experience selling in specialty foodservice, Office Coffee Service (OCS), or Spirits preferred
4+ years' experience managing, coaching, and developing successful sales teams
Ideal candidate will have knowledge in value-based selling and sales methodologies such as MEDDIC or MEDDPICC
Demonstrated success and proven track record with new account penetration
Must be able to travel assigned territory as needed
Company
Heartland Food Products Group
Heartland Food Products Group produces low-calorie sweeteners, coffee, coffee creamers, and liquid water enhancers.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Eddie Pellegrino
President and Chief Operating Officer
Recent News
2025-11-05
2025-11-01
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