Rippling · 1 week ago
Senior Strategic Partner Marketing Manager, Channel
Rippling is a company that provides businesses with integrated HR, IT, and Finance solutions. The role of Senior Strategic Partner Marketing Manager involves developing and executing marketing strategies to support the National Sales team in building relationships with strategic national brokerages.
EmploymentHuman Resources
Responsibilities
Own the national partner marketing motion Develop and execute the GTM marketing strategy that supports your National Sales counterparts in growing relationships. Build the office expansion plan based on their partner priorities, regional differences, and relationship maturity
Build marketing programs that unlock relationship growth Design and run co-marketing plays that help National Sales deepen trust with regional leaders and top producers. This includes co-sponsored partner events, client-facing activations, partner education sessions, and always-on marketing that reinforces Rippling’s value
Create quarterly GTM playbooks for National Sales Translate marketing strategy into field-ready partner playbooks that National Sales and Channel AEs can run in-market. This includes messaging frameworks, templates, office kits, activation guides, and calendarized programs aligned to regional goals
Collaborate closely with National Sales leaders Sync weekly with National Sales to understand partner priorities, identify warm offices, spot relationship risks, and align marketing support to their needs. Provide them with clarity on where marketing is investing and what plays they can deploy across their regions
Instrument the partner marketing funnel Own the marketing-side measurement framework for national partnerships. Track participation and performance by office, measure event and program ROI, analyze engagement trends, and surface insights that help National Sales prioritize expansion
Scale what works across all regions Pilot plays in priority markets, validate outcomes, and build repeatable toolkits that National Sales can deploy across the rest of the partner ecosystem. Help create consistency in how Rippling shows up across every region
Act as the marketing face of Rippling to national partners Represent Rippling’s brand in co-marketing discussions, partner planning sessions, and coordinated office activations alongside National Sales. Ensure consistent messaging, quality execution, and a unified presence
Qualification
Required
6+ years of experience in partner marketing, channel management, or strategic alliances within a high-growth SaaS or tech environment
Demonstrated success building and scaling national or enterprise-level partnerships with measurable revenue impact
Strong relationship-builder with excellent communication and executive-presence skills; comfortable engaging senior leaders at partner firms
Proven ability to translate strategy into execution—from concept through post-event ROI reporting
Experience managing complex, cross-functional programs involving Sales, Marketing, and Operations
Creative, resourceful problem-solver with strong analytical instincts and an owner mindset
Comfortable operating with high autonomy in a fast-moving, evolving environment
Company
Rippling
Rippling is a workforce management platform that unifies HR, IT, and finance operations into a single system.
H1B Sponsorship
Rippling has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (42)
2023 (70)
2022 (81)
2021 (33)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
$2.44BKey Investors
CoatueGreenoaksFounders Fund
2025-05-09Series G· $450M
2024-04-22Series F· $200M
2024-04-22Secondary Market· $590M
Recent News
Soma Capital
2026-01-06
2026-01-03
2025-12-29
Company data provided by crunchbase