Rippling · 2 weeks ago
Growth Marketing Manager, Channel
San Francisco, CA
Full-time
Onsite
Mid, Senior Level
$105K/yr - $184K/yr
3+ years expRippling is a company that integrates HR, IT, and Finance systems for businesses. They are seeking a Growth Marketing Manager, Channel to lead performance marketing and lifecycle programs aimed at enhancing partner engagement and referrals, managing a significant budget, and collaborating closely with various teams to achieve aggressive growth goals.
EmploymentHuman Resources
Responsibilities
Own the Channel performance marketing engine Manage a 6 figure annual budget to drive high intent inbound from Accountant and Broker partners through paid channels such as LinkedIn, Meta, review sites, and retargeting. Continuously optimize bids, audiences, and creative to hit cost and volume targets
Build and refine partner audiences Develop and maintain segmented audiences that reflect partner type, seniority, vertical focus, past engagement, and referral behavior. Use these audiences to sequence the right messages and offers at each funnel stage
Design and execute growth experiments Create experimentation roadmaps across ads, landing pages, offers, email sequences, and nurture touchpoints. Form clear hypotheses, run disciplined tests, interpret results, and scale winning tactics
Own automated email nurtures for Channel Build and optimize automated email programs that move partners from awareness to referral ready. Own segmentation, triggers, content, cadences, and measurement for these flows
Create and iterate on ad creative Partner with design and the broader growth team, and use Figma templates when needed, to quickly spin up and iterate on paid ad creative so campaigns can launch and evolve fast
Run the operational backbone of campaigns Partner with Marketing Ops and Analytics to set up, QA, and launch campaigns. Ensure tracking, routing, and attribution are correct so that every inbound lead and partner action is visible in our systems
Collaborate deeply with Channel GTM teams Work closely with Channel Sales and wider Channel Marketing team to understand their goals, ensure growth programs are aligned to field needs, and share insights on which audiences, messages, and offers are working
Analyze and communicate performance Dive into data to understand what is working and what is not. Use SQL, spreadsheets, and internal dashboards to monitor performance, surface insights, and make recommendations to leadership
Share and scale learnings across Marketing Package up successful campaigns and insights so they can be adapted and reused by other teams and regions where it makes sense
Qualification
Required
3 to 5+ years of experience in growth marketing, performance marketing, or lifecycle marketing in a fast paced environment, ideally in B2B SaaS
Proven experience owning or directly managing paid acquisition programs and budgets, with clear results against pipeline or revenue goals
Deep, hands on experience managing campaigns in LinkedIn Ads, including audience strategy, campaign setup, optimization, and performance reporting for B2B audiences
Strong audience and funnel mindset. You understand how to segment, target, and move distinct personas through awareness, consideration, and activation
Comfort with the technical side of marketing. You either already work in tools like marketing automation, ad platforms, and CRM, or are eager to learn how to build audiences, set up campaigns, and troubleshoot issues yourself
Basic Figma or similar design tool skills, and comfort working from templates to create and iterate on paid ad creative when design resources are constrained
Hands on email and nurture experience. You know what good email and landing page experiences look like and how to test into higher performance
Structured, data driven problem solving. You can analyze performance data, identify patterns, and turn insights into concrete next steps
Excellent written and verbal communication skills, with a knack for concise, compelling copy tailored to specific audiences
Bias toward action and experimentation. You are comfortable shipping, learning, and iterating rather than waiting for perfect information
Strong organizational skills and the ability to juggle multiple projects, timelines, and stakeholders without dropping the ball
Preferred
Experience marketing to partners, resellers, accountants, brokers, or similar indirect channels
Company
Rippling
Rippling is a workforce management platform that unifies HR, IT, and finance operations into a single system.
1001-5000 employees
H1B Sponsorship
Rippling has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (42)
2023 (70)
2022 (81)
2021 (33)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
$2.44BKey Investors
CoatueGreenoaksFounders Fund
2025-05-09Series G· $450M
2024-04-22Series F· $200M
2024-04-22Secondary Market· $590M
Leadership Team
Albert Strasheim
Chief Technology Officer
Adil Syed
CFO
Recent News
2026-01-16
2026-01-15
FundersClub
2026-01-13
Company data provided by crunchbase