Coloplast · 1 week ago
Market Development Manager
Minneapolis, MN
Full-time
Hybrid
Senior Level, Lead/Staff
$116K/yr - $175K/yr
10+ years expColoplast is a leading medical device company that develops and markets products for intimate healthcare needs. The Senior Market Development Manager will lead patient access and market development programs for Interventional Urology, focusing on strategic direction and implementation of initiatives to educate patients and healthcare practitioners.
Health CareManufacturingMedical Device
Responsibilities
Ownership and management of patient-facing content for educational and awareness initiatives
Develop market development strategy and innovative programs to remove barriers to treatment and expand patient awareness
Utilize market research and VOC to understand the patient decision making process and journey including the existing barriers and pain points to inform strategy and identify opportunities for better education and ongoing engagement for the patient and other relevant stakeholders in their journey
Collaborate with other marketers to ensure messaging alignment, share data and campaign results, and leverage synergies across the Interventional Urology business to ensure best practices and best-in-class patient marketing
Coordinates with internal partners and external vendors to execute conversion programs
Identify high-growth opportunities and prioritize opportunities/programs to optimize impact
Works with appropriate functional areas to establish performance metrics for patient and health care practitioner programs
Demonstrates strong interpersonal skills related to interfacing and establishing relationships with customers and key influencers to ensure that marketing decisions are customer-driven
Leverages field experience with healthcare providers and the sales team to provide feedback for continuous program improvement
Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies
Other duties as assigned
Qualification
Required
BA/BS required with business or marketing emphasis
10+ years relevant experience related to consumer marketing
Strong market development background with excellent presentation skills and a professional image
Demonstrates both creative and critical thinking skills
Strong organization and project management skills
Prior experience in medical devices and urology is highly desirable
Excellent influence management skills
Ability to travel up to 30%
Exceptional verbal and written communication skills
Passionate team player with strong self-awareness
Excellent interpersonal skills for interacting with external customers, vendors, and field sales staff
Open-minded and adaptable to change with a global perspective
Willingness to learn and embrace cultural differences in a global organization
Ability to lead with ethical integrity and consistently align with Coloplast's Mission, Vision, and Values
Preferred
MBA preferred
Medical device and/or Healthcare experience preferred
Benefits
Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy.
Access to company sponsored wellness programs and mental health resources.
Paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents.
A competitive 401(k) plan with company match that vest immediately.
Financial planning services to help you secure your future.
Corporate discount programs for goods and services.
Generous paid time off.
Flexible work hours, and flexible work arrangement options.
Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
A supportive work environment where everyone feels valued, and has a sense of belonging.
Participate in team-building activities, volunteer opportunities, and company-sponsored events.
Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way.
Company
Coloplast
Coloplast is a manufacturer of medical devices that offers ostomy, continence, and wound care products.
10001+ employees
H1B Sponsorship
Coloplast has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
2022 (2)
2020 (1)
Funding
Current Stage
Public CompanyTotal Funding
$1.34B2023-08-29Post Ipo Equity· $1.34B
2000-02-04IPO
Leadership Team
Lars Rasmussen
Chairman of the Board of Directors
Recent News
Essential Business
2025-12-20
2025-12-18
Company data provided by crunchbase