AFC Urgent Care Norwalk · 2 months ago
"Urgent Care Marketing: Drive Patient Engagement and Boost Growth!"
Naperville, IL
Full-time
Onsite
Mid LevelAFC Urgent Care Norwalk is a reputable urgent care facility committed to providing high-quality healthcare services. They are seeking a Marketing Specialist to develop and implement strategic marketing initiatives aimed at increasing patient awareness and enhancing brand presence.
Hospital & Health Care
Responsibilities
Develop and execute comprehensive marketing strategies to promote our urgent care services and increase patient acquisition
Conduct market research to identify trends, competitors, and opportunities for differentiation
Create compelling marketing campaigns across multiple channels, including digital, social media, print, and traditional advertising
Manage and optimize our online presence, including the website, social media platforms, online directories, and review sites
Collaborate with internal teams to develop engaging content for marketing materials, blog posts, newsletters, and press releases
Plan and coordinate community outreach events, health fairs, and partnerships to raise awareness of our urgent care services
Monitor and analyze marketing performance metrics to measure campaign effectiveness and make data-driven decisions
Stay updated with industry trends, emerging marketing strategies, and technological advancements with cross-functional teams, including providers, administrators, and operational staff, to align marketing strategies with business objectives
Maintain and strengthen relationships with referral sources, community organizations, and key stakeholders
Monitor industry regulations and compliance requirements related to marketing activities
Build and maintain relationships with local law firms, employers, insurance companies, and referral sources in the workers’ compensation and personal injury space to expand our network and drive patient referrals
Qualification
Required
Proven experience in marketing roles, preferably within the healthcare industry
Strong understanding of marketing principles, strategies, and tactics
Proficiency in digital marketing platforms, social media management, and content creation
Excellent written and verbal communication skills
Creative thinker with the ability to generate innovative ideas and campaigns
Strong analytical skills and the ability to interpret data to drive marketing decisions
Exceptional organizational and project management abilities
Preferred
Knowledge of healthcare industry regulations and compliance considerations
Company
AFC Urgent Care Norwalk
AFC Urgent Care Norwalk is a walk-in urgent care center providing treatment for most non-life threatening injuries and illnesses to patients of all ages in the Norwalk, CT area.
Founded in 2015
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase