Prime Group US · 2 months ago
Select Service Hotel Asset Director
Hollywood, FL, USA
Full-time
Onsite
Lead/Staff, Director/Executive
$165K/yr - $185K/yr
5+ years expPrime Group is a real estate organization focused on sustainable development across various sectors, including hospitality. They are seeking a Select Service Hotel Asset Director to oversee a portfolio of select-service hotel assets, maximizing asset value and optimizing property performance.
ConstructionReal EstateResidential
Responsibilities
Develop and execute asset-level business plans for each property, focusing on revenue optimization, cost controls, market positioning, and EBITDA growth
Evaluate property-level performance versus budgets, forecasts, benchmarks, and competitive sets
Identify value-creation opportunities including margin improvements, operating efficiencies, and market penetration strategies
Lead monthly, quarterly, and annual performance reviews with operators and senior leadership
Analyze P&Ls, STR reports, labor models, capital needs, and long-term cash flows
Prepare owner reports, investment summaries, and presentations for leadership and investment committees
Serve as the primary liaison between ownership and hotel management companies
Hold operators accountable to performance targets, brand standards, and property-specific strategies
Lead or participate in operator selection, contract negotiations, and performance evaluations
Develop and monitor short- and long-term capital expenditure plans, including FF&E reserve usage
Ensure projects align with investment strategy, brand requirements, and ROI expectations
Coordinate with project managers, designers, and brand representatives on renovations and PIP execution
Conduct ongoing market research, competitive analysis, and feasibility studies
Identify trends affecting select-service assets, including demand shifts, brand performance, and operating expense inflation
Support portfolio-level initiatives such as refinancing, dispositions, or acquisitions
Qualification
Required
Bachelor's degree in Hospitality, Finance, Real Estate, or a related field
5+ years of experience in hotel asset management, select-service operations, hotel ownership, or hospitality financial management
Strong understanding of select-service brand standards, Marriott and Hilton brand experience preferred
Exceptional analytical skills with proficiency in financial modeling and performance forecasting
Ability to manage multiple assets and priorities in a fast-paced environment
Preferred
Experience with hotel acquisitions and underwriting
Advanced knowledge of CapEx planning, PIPs, and renovation processes
Master's degree (MBA, MSRE) or relevant certifications (CHAM, CHA)
Benefits
Comprehensive benefits including health, dental, vision, and 401(k).
Company
Prime Group US
Prime Group is a privately owned real estate firm bringing together a full spectrum of disciplines under one roof.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase